Best Marketing Tools for your needs in 2026
Social media analytics tools measure the reach, engagement, and growth of social accounts and posts, and turn them into reports for a team or a client. Some cover every major network inside a publishing and inbox suite, and others specialize in one network or in competitor research. These rankings compare them on ease of use, integrations, customization, analytics, scalability, security, support, and cost.
Disclosure: b stack radar is run by the maker of Why We Viral. We score it with the same criteria and sources as every other tool. How we rank tools
Quick Summary
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Buffer is a social media management tool for small businesses, creators and individuals that schedules posts, tracks analytics and manages comments across major networks.
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Where it appears in the rankings on this page, it is scored with the same criteria as every other tool. How we rank tools
Top 10+ Marketing Tools
Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.
- 1. Iconosquare
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
- 2. Dash Social
Dash Social, formerly Dash Hudson, is a social media management platform for brands that covers publishing, analytics, community management, UGC and competitive benchmarking.
- 3. Sprout Social
Sprout Social is a social media management platform for publishing, engagement, listening and reporting, sold per seat to mid-market and enterprise marketing teams.
- 4. Metricool
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
- 5. Buffer
Buffer is a social media management tool for small businesses, creators and individuals that schedules posts, tracks analytics and manages comments across major networks.
- 6. Socialinsider
Social media analytics and competitor benchmarking platform for agencies and brand teams, covering Instagram, TikTok, Facebook, LinkedIn, X and YouTube.
- 7. Agorapulse
Agorapulse is a social media management platform for teams and agencies, combining scheduling, a unified social inbox, reporting with ROI tracking, and listening.
- 8. Emplifi
Emplifi is an enterprise platform for social media publishing, analytics, competitor benchmarking, customer care and social commerce, aimed at large brands and agencies.
- 9. Why We ViralOur product
Free TikTok analytics tool for social media teams. It analyzes creators and competitors to show which formats, hooks, and topics drive views, and turns the findings into content ideas.
- 10. Brandwatch
Enterprise consumer intelligence and social media suite that combines social listening, publishing, engagement, analytics and influencer marketing for large brands and agencies.
- 11. Hootsuite
Hootsuite is a social media management platform for scheduling posts, managing a shared inbox, running social listening and reporting on performance across major networks.
- 12. Shortimize
Shortimize tracks and analyzes short-form video performance across TikTok, Instagram Reels, YouTube Shorts and other networks. It is built for brands, apps and agencies running UGC and creator programs.
- 13. Exolyt
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
- 14. Later
Later is a social media scheduling and analytics platform, with a Link in Bio tool, for brands, creators and small marketing teams.
- 15. Rival IQ
Rival IQ is a competitive social media analytics platform that benchmarks brands against competitors across Facebook, Instagram, X, LinkedIn, TikTok and YouTube for marketing teams and agencies.
- 16. Popsters
Popsters is a social media content analytics tool that compares posts and pages, including competitors' pages, across about a dozen networks and exports the results as reports.
- 17. Keyhole
Keyhole is a social listening and social media analytics platform, now owned by Muck Rack, for brands, PR teams and agencies tracking hashtags, mentions and competitors.
How We Evaluated These Tools
We rate each Marketing tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.
- Cost16.7%
- Customization16.7%
- Ease of Use16.7%
- Integration16.7%
- Analytics8.3%
- Scalability8.3%
- Security8.3%
- Support8.3%
Frequently Asked Questions
Iconosquare ranks first in this guide with a score of 7/10 on our Marketing criteria, ahead of Dash Social. Its highest-rated criterion is Analytics, at 9/10.
Metricool is free for 10 users on its Free plan, the lowest cost among the top-ranked tools in this guide that list prices in USD.
Iconosquare, Metricool and Buffer are the highest-ranked tools in this guide with a free plan, out of 6 tools here that have one.
We list Marketing tools that have social media analytics, ranked by the weighted average of our criteria scores, led by Cost, Customization and Ease of Use.
