Iconosquare vs Metricool Comparison
Compare Iconosquare vs Metricool features, pricing, and more.
Last updated: November 2026
Iconosquare
7/10
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7/10 | 6.6/10 |
| Analytics | 9/10 | 8/10 |
| Cost | 8/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 5/10 | 6/10 |
| Scalability | 6/10 | 7/10 |
| Security | 7/10 | 4/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €12/mo Starter | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | €139/mo Custom | Free Free |
| Features | ||
| Competitor Analysis | ||
| Social Media Analytics | ||
| Social Media Scheduling | ||
| TikTok Analytics | ||
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
Iconosquare vs Metricool cost by team size
| Team size | Iconosquare | Metricool |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | €139/moCustom | FreeFree |
| 10 users | €139/moCustom | FreeFree |
| 25 users | €139/moCustom | FreeFree |
| 50 users | €139/moCustom | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Iconosquare
- Higher Security score (7/10 vs 4/10)
- Higher Analytics score (9/10 vs 8/10)
- Better fit for social media teams (9/10 vs 7/10)
Why choose Metricool
- Higher Integration score (6/10 vs 5/10)
- Higher Scalability score (7/10 vs 6/10)
Pros & Cons
Iconosquare
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Iconosquare scores higher on our Marketing criteria: 7/10 against 6.6/10 for Metricool. The largest gap is in Security: 7/10 for Iconosquare and 4/10 for Metricool.
Yes, both Iconosquare and Metricool have a free plan.
Iconosquare is the better fit for social media teams: we rate it 9/10 for them, against 7/10 for Metricool.
