Metricool vs Zapier Comparison
Compare Metricool vs Zapier features, pricing, and more.
Last updated: November 2026
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 7.3/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 7/10 | 9/10 |
| Customization | 6/10 | 7/10 |
| Security | 4/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Integration | 6/10 | 10/10 |
| Analytics | 8/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $25/mo Starter (5 brands) | $30/mo Professional |
| Estimated cost for 10 users | Free Free | $104/mo Team |
| Features | ||
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Metricool vs Zapier cost by team size
Metricool and Zapier cost the same at 1 user; Metricool costs less from 5 to 25 users.
| Team size | Metricool | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $104/moTeam |
| 10 users | FreeFree | $104/moTeam |
| 25 users | FreeFree | $104/moTeam |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Metricool
- Lower estimated cost for 10 users: Free vs $104/mo
- Higher Cost score (8/10 vs 4/10)
- Higher Analytics score (8/10 vs 6/10)
- Better fit for agencies (9/10 vs 7/10)
Why choose Zapier
- Higher Security score (8/10 vs 4/10)
- Higher Integration score (10/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
Pros & Cons
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.6/10 for Metricool. The largest gap is in Cost: 8/10 for Metricool and 4/10 for Zapier.
Metricool costs less for 10 users: free on its Free plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Yes, both Metricool and Zapier have a free plan.
Metricool is the better fit for agencies: we rate it 9/10 for them, against 7/10 for Zapier.
