Metricool
6.6/10Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Data last updated November 2026 · Our methodology
Overview
Metricool is a social media management tool from Spain. It combines a planner and calendar, analytics, a unified inbox, competitor tracking, and reporting across Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, Pinterest, Bluesky, Twitch and Google Business Profile. It also shows Google, Facebook and TikTok Ads campaigns in the same dashboard, alongside website and blog analytics. Pricing is based on the number of brands, not seats. The free plan covers one brand, 20 scheduled posts a month and 30 days of analytics history. Starter costs 25 USD a month (20 USD on annual billing) for up to 5 brands, rising to 45 USD for 10 brands. Advanced costs 67 to 210 USD a month for 15 to 50 brands and adds team roles, post approvals, customizable report templates, recurring posts, the API and a Looker Studio connector. Custom plans add white label and a dedicated account manager. Paid add-ons cover X/Twitter, Advanced Analytics and Flows automations. Integrations include Canva, Google Drive, Looker Studio, Zapier and Make through the API, plus an MCP server and connectors for Claude and ChatGPT. The brand-based model suits agencies and freelancers who manage several clients and need ready-made PDF or PPT reports. The main drawbacks are extra charges for X accounts, LinkedIn being unavailable on the free plan, and weaker content creation and media management than some rivals. Reviewers also report mixed experiences with customer support. Metricool has no email, SMS or landing page features.
Our Rating
Who Metricool is best for
Good fit
Brand-based pricing, client roles, approvals, white label and PDF/PPT reports are built for multi-client work.
The low Starter price covers up to 5 brands with client-ready reports.
The free plan and low-cost tiers cover scheduling and analytics for a few channels.
The free plan, SmartLinks link-in-bio and best-time suggestions suit individual creators, though reviewers say the brand setup can feel rigid for solo use.
The Advanced plan adds roles, approvals and a unified inbox.
Less suited
No published security certifications were found, and enterprise options are limited to a Custom plan.
Pros & Cons
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Key Features
Not included
- SMS Marketing
- Email Marketing
Metricool Pricing
Free
- 1 brand
- No LinkedIn or X
- 5 competitor profiles
- 5 AI credits per month
- 20 scheduled posts per month
- 30 days of analytics history
Starter (5 brands)
or $240/year (save 20%)
- Hashtag search
- Up to 5 brands
- PDF/PPT reports
- 100 competitor profiles
- Unlimited posts (fair use)
- 20 AI credits per brand per month
- Canva and Google Drive integration
Starter (10 brands)
or $432/year (save 20%)
- Up to 10 brands
- Same features as Starter
Advanced (15 brands)
or $636/year (save 21%)
- Post approvals
- Up to 15 brands
- API, Zapier and Make
- Recurring scheduling
- Custom report templates
- Looker Studio connector
- 35 AI credits per brand per month
- Team and client management with roles
Advanced (25 brands)
or $1,020/year (save 21%)
- Up to 25 brands
- Same features as Advanced
Advanced (50 brands)
or $1,908/year (save 24%)
- Up to 50 brands
- Same features as Advanced
Custom
- White label
- Custom AI credits
- Custom number of brands
- Dedicated account manager
Frequently Asked Questions
Yes. The free plan covers 1 brand, 20 scheduled posts a month, 30 days of analytics and 5 competitor profiles. It does not include LinkedIn or X.
Pricing depends on the number of brands, from 5 brands on Starter up to 50 on Advanced. Annual billing saves up to 24% compared with monthly billing.
Yes. The API, Zapier and Make integrations, and the Looker Studio connector are included on the Advanced plan and above.
White label is available only on the Custom plan, which is sold through the sales team.
Yes, but only through a paid X add-on. One review puts the cost at about 5 USD per account.
No. It covers social media, ads and web analytics only, and its inbox handles social messages and comments.
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