Best Marketing Tools for your needs in 2026
These TikTok analytics tools have a free plan, so you can research competitors and creators or track your own account without a subscription. Free plans differ a lot in how many profiles you can track, how much history you get, and whether exports and team features are included, so check the limits listed for each plan. Tools are ranked on the same criteria as every other marketing tool.
Disclosure: b stack radar is run by the maker of Why We Viral. We score it with the same criteria and sources as every other tool. How we rank tools
Quick Summary
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Buffer is a social media management tool for small businesses, creators and individuals that schedules posts, tracks analytics and manages comments across major networks.
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Where it appears in the rankings on this page, it is scored with the same criteria as every other tool. How we rank tools
Top 6 Marketing Tools
Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.
- 1. Iconosquare
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
- 2. Metricool
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
- 3. Buffer
Buffer is a social media management tool for small businesses, creators and individuals that schedules posts, tracks analytics and manages comments across major networks.
- 4. Why We ViralOur product
Free TikTok analytics tool for social media teams. It analyzes creators and competitors to show which formats, hooks, and topics drive views, and turns the findings into content ideas.
- 5. Exolyt
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
- 6. Popsters
Popsters is a social media content analytics tool that compares posts and pages, including competitors' pages, across about a dozen networks and exports the results as reports.
How We Evaluated These Tools
We rate each Marketing tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.
- Cost16.7%
- Customization16.7%
- Ease of Use16.7%
- Integration16.7%
- Analytics8.3%
- Scalability8.3%
- Security8.3%
- Support8.3%
Frequently Asked Questions
Marketing tools help businesses plan and run campaigns across channels such as email, social media, search, and advertising, and measure the results.
Consider which channels you rely on, the size of your contact list, the automation you need, how it connects to your CRM, and how pricing grows as your audience grows.
They reduce repetitive campaign work, keep customer messaging consistent, and show which activity produces leads and revenue.