Socialinsider
6.5/10Social media analytics and competitor benchmarking platform for agencies and brand teams, covering Instagram, TikTok, Facebook, LinkedIn, X and YouTube.
Data last updated November 2026 · Our methodology
Overview
Socialinsider is a Bucharest-based analytics tool for measuring social media performance and benchmarking it against competitors. It pulls data from Facebook, Instagram, TikTok, LinkedIn, X and YouTube into a single dashboard. You can track any public account as a competitor without logging into it, so agencies use it to compare a client against rivals by post format, caption length and content theme. Other features include AI-generated content pillars, auto-tagging of posts by keyword or hashtag, automated and white-label reports, unlimited exports, a conversational AI assistant and an MCP connector. Plans scale by social accounts, historical data and team seats. Adapt costs $82 per month and includes 20 accounts, 3 months of history and one seat. Optimize costs $124 for 30 accounts, 6 months and two seats. Predict costs $199 for 40 accounts, 12 months and five seats. Enterprise is priced on request. Annual billing gives two months free. Extra profiles, seats, API access and the Looker Studio connector are sold as add-ons, so costs rise quickly for larger teams. Socialinsider positions itself as a complement to tools such as Hootsuite, Sprout Social, Brandwatch and Talkwalker rather than a replacement. Its main limitation is that it only does analytics. It cannot schedule or publish posts, has no inbox, and offers no full social listening, so most teams also need a separate publishing tool.
Our Rating
Who Socialinsider is best for
Good fit
White-label reports, competitor benchmarking of client rivals and agency testimonials such as Havas show it is built for agencies.
Cross-network performance and content analysis are its core purpose.
Brand teams use it for benchmarking, but they still need separate publishing tools.
Less suited
A custom Enterprise plan and API exist, but the vendor documents no security certifications.
Prices start at $82 per month with one seat and short history, which reviewers note can be a barrier for small teams.
Pros & Cons
Pros
- You can benchmark any public competitor account without logging into it, and compare posts by format, caption length and content theme.
- Six major networks, including TikTok and YouTube, are covered in one dashboard.
- White-label, automated reports and unlimited exports come on every plan; one customer said reporting time fell from a full day to one to two hours.
- G2 reviewers rate it about 4.7 out of 5 and often praise its support and interface.
- The 14-day trial requires no credit card, and you can cancel anytime.
Cons
- It has no post scheduling, publishing or inbox, so you need a separate tool for those.
- The entry plan keeps only 3 months of history and includes one seat; 12 months of history requires the $199 Predict plan.
- API and Looker Studio access cost an extra $100 per month each.
- Users cannot rename the AI content pillars or the auto-assigned industries.
- The vendor documents no security certifications such as SOC 2.
Key Features
Not included
- Social Media Scheduling
Socialinsider Pricing
Adapt
or $990/year
- 1 team seat
- 10 monthly replacements
- Competitor benchmarking
- 3 months historical data
- Up to 20 social accounts
- Automated reports and unlimited exports
Optimize
- 2 team seats
- 15 monthly replacements
- 6 months historical data
- Up to 30 social accounts
Predict
- 5 team seats
- 20 monthly replacements
- Up to 40 social accounts
- 12 months historical data
Frequently Asked Questions
Yes. Adapt, Optimize and Predict each come with a 14-day free trial, and no credit card is required.
No. It is an analytics and benchmarking tool only, and reviewers recommend pairing it with a separate scheduler.
Facebook, Instagram, TikTok, LinkedIn, X/Twitter and YouTube.
You can cancel anytime and keep access until the current period ends. Annual billing gives two months free, about 15% off.
Yes, as paid add-ons. API access and the Looker Studio connector each cost $100 per month.
Credit card, debit card, PayPal, wire transfer and purchase order.
Similar Tools
See all alternatives
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.