Rival IQ
5.6/10Rival IQ is a competitive social media analytics platform that benchmarks brands against competitors across Facebook, Instagram, X, LinkedIn, TikTok and YouTube for marketing teams and agencies.
Data last updated November 2026 · Our methodology
Overview
Rival IQ is a social media analytics tool built around benchmarking against competitors. You add the companies you want to follow, group them into landscapes, and compare engagement, posting frequency, hashtags, topics and timing across Facebook, Instagram, Twitter/X, LinkedIn, TikTok and YouTube. It also includes social post analysis, boosted post detection, Facebook Ads reporting, alerts when a competitor's post performs unusually well, social listening with sentiment data, a custom chart builder, and scheduled reports you can export as CSV, PowerPoint, PDF or PNG. It suits agencies and in-house social media teams that report on competitive performance to clients or stakeholders. There are three published plans: Drive at $239 per month, Engage at $349 and Engage Pro at $559. Annual billing saves 15%. Plans differ by tracked companies (10, 20 or 40), data history (6 to 24 months), user seats (1, 2 or 5) and how often metrics refresh. Extra companies, company swaps and users are sold as add-ons. Integrations are limited. The higher plans include a Google Data Studio (Looker Studio) connector, and Engage Pro offers a paid Social Insights API. NetBase Quid acquired Rival IQ in December 2021. Its main limitation is that it only does analytics. It has no publishing or scheduling, so teams still need a separate tool to manage posts, and the starting price is high for freelancers and small businesses.
Our Rating
Who Rival IQ is best for
Good fit
Client-ready scheduled reports, multi-company landscapes and competitor benchmarking match agency reporting work.
The tool is built to measure social performance against competitors across six networks.
Reviewers use it to benchmark brand performance and guide content strategy.
Less suited
The $239 per month entry price and single user seat on Drive are cited as steep for small companies.
Reviewers say the entry pricing is likely too high for freelancers.
Pros & Cons
Pros
- Competitor benchmarking across six networks, including TikTok and YouTube, is the feature reviewers praise most.
- Automated alerts flag boosted or unusually high-performing competitor posts.
- Scheduled exports in PowerPoint, PDF, CSV and PNG make client reporting easier for agencies.
- Reviewers describe the interface and charts as easy to learn and read.
- Social listening is included from the mid-tier Engage plan.
Cons
- There is no native publishing or scheduling.
- The entry price of $239 per month is high for small teams and freelancers.
- Drive includes only 1 user, and extra seats cost $10 per month each.
- Competitor history often begins only when you start tracking, and Drive keeps just 6 months of data.
- Some reviewers report slow support replies and want deeper video, reach and ad data.
Key Features
Not included
- Social Media Scheduling
Rival IQ Pricing
Drive
or $2,438/year (save 15%)
- 1 user
- 10 tracked companies
- Unlimited landscapes
- 6 months of data history
- Metrics refreshed every 12 hours
- Email alerts and scheduled reports
- Competitive benchmarking, hashtag and topic analysis
Engage
or $3,560/year (save 15%)
- 2 users
- 20 tracked companies
- 5 Facebook Ads accounts
- 12 months of data history
- 5 Twitter Analytics accounts
- Google Data Studio Connector
- Metrics refreshed every 6 hours
- 2 Social Listening saved searches
- Private data analysis for single Facebook, Instagram, Twitter and LinkedIn handles
Engage Pro
or $5,702/year (save 15%)
- 5 users
- 40 tracked companies
- Estimated impressions
- 10 Facebook Ads accounts
- 24 months of data history
- Metrics refreshed every 3 hours
- 10 Social Listening saved searches
- API access available as a paid add-on
- Private data aggregated and compared across multiple handles
Frequently Asked Questions
Yes. There is a 14-day free trial with no credit card required.
No. It is an analytics and benchmarking tool, so you need a separate tool to publish posts.
Facebook, Instagram, Twitter/X, LinkedIn, TikTok and YouTube.
Monthly plans are paid by credit card. Annual plans save 15% and can be paid by invoice, check or wire. Monthly customers who are not satisfied can get a refund of their most recent month's fee.
Engage and Engage Pro include a Google Data Studio connector. API access is a paid add-on available only on Engage Pro.
NetBase Quid acquired the Seattle-founded company in December 2021.
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