Keyhole
5.4/10Keyhole is a social listening and social media analytics platform, now owned by Muck Rack, for brands, PR teams and agencies tracking hashtags, mentions and competitors.
Data last updated November 2026 · Our methodology
Overview
Keyhole is a Toronto-built social listening and analytics tool. It tracks brand mentions, hashtags, keywords and competitor accounts, and it reports on account performance and historical conversation data, including Twitter/X history. Users most often praise its hashtag and campaign tracking and how easy it is to train staff on. Muck Rack, the PR software company, resold Keyhole from late 2023 and acquired it in August 2024. Keyhole's listening is now also sold inside Muck Rack as a social listening add-on. The acquisition coverage said Keyhole would continue as a standalone product, and the keyhole.co site still shows plans, login and demo booking. However, the pricing and contact pages now redirect to a Muck Rack demo request, so buyers must go through sales to get a quote. Older third-party listings quote a starting price of around 179 USD per month and enterprise tiers near 999 USD per month, but these are not confirmed on the vendor site, and there is no free tier. The tool suits marketing, social and PR teams at mid-market brands and agencies that need listening plus reporting. It suits them best if they already use or are considering Muck Rack for media relations. The main limitation is uncertainty: pricing is opaque, the product roadmap is now tied to Muck Rack's integration plans, and reviewers mention technical issues and uneven support. Teams that want publishing, scheduling or an all-in-one social suite will likely need another tool alongside it.
Our Rating
Who Keyhole is best for
Good fit
Hashtag tracking, account analytics and listening are its core use cases.
Competitor benchmarking and automated reports suit client reporting, though cost adds up.
Brand mention and campaign tracking support marketing measurement.
Less suited
There is no free tier, and reviewers call the cost significant for small teams.
Pros & Cons
Pros
- Hashtag and campaign tracking is consistently praised by G2 reviewers.
- Reviewers say staff can be trained on it quickly.
- It combines real-time listening with historical trend data and automated reports.
- It is available inside Muck Rack, so PR teams can pair it with media monitoring.
Cons
- No public pricing: the pricing page redirects to a Muck Rack demo request.
- There is no free tier, and reviewers describe it as costly for small teams.
- Some G2 reviewers report technical issues and poor support.
- Its roadmap is uncertain now that the product is being folded into Muck Rack.
Key Features
Keyhole Pricing
Custom (via Muck Rack sales)
- Social listening
- Quote by demo request only
- Social media analytics and reports
- Historical insights including Twitter/X data
Frequently Asked Questions
Muck Rack acquired Keyhole in a deal that closed on August 31, 2024. The companies had partnered from late 2023.
Acquisition coverage said it would continue standalone, and keyhole.co still offers plans and login. However, sales now route through Muck Rack demo requests.
No current price is published. Third-party listings cite about 179 USD per month and up to around 999 USD per month for enterprise, but these are unverified.
No. Third-party listings describe it as paid plans only.
Yes. Keyhole's social listening is offered on the Muck Rack platform, sold as an add-on.
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