Qualified
6.4/10Qualified sells Piper, an AI SDR agent. Piper talks with B2B website visitors and inbound leads over chat, voice, video and email, qualifies them, and books sales meetings.
Data last updated November 2026 · Our methodology
Overview
Qualified is an agentic marketing platform, and its main product is Piper the AI SDR Agent. Piper chats with visitors on a company website by text, voice or video. It qualifies them against your criteria, follows up with inbound leads by email, books meetings on reps' calendars and hands conversations to live staff on the higher plans. Other modules include Piper Offers for personalised content, Piper Presentations for a short slide pitch on the website, Piper for Slack, account segmentation with waterfall enrichment, buyer intent data, and routing and alerts. The product suits mid-market and enterprise B2B companies that run Salesforce and get a lot of website traffic. It integrates most deeply with Salesforce CRM and Marketing Cloud Account Engagement. It also connects to HubSpot, Marketo, Eloqua, Outreach, Salesloft, Gong, Demandbase, 6sense and Slack. Pricing is sales-led. The three tiers are Premier, Enterprise and Ultimate, and none has a published price. The tiers differ by monthly web sessions (250K, 2M or 5M) and by monthly active email contacts (2.5K, 10K or 25K). API and MCP access, agent handoff and a Salesforce sandbox start at Enterprise. Third-party estimates put Premier around 68,000 USD a year at list price. Salesforce announced in December 2025 that it would buy Qualified and completed the deal on April 1, 2026. It plans to fold the capabilities into Agentforce Sales and Agentforce Marketing. The main limitation is scope. Piper handles inbound website and email engagement only. It has no dialer, LinkedIn automation or outbound sequencing, and its cost and Salesforce focus make it a poor fit for small teams.
Our Rating
AI Software6.5/10
Marketing6.3/10
Who Qualified is best for
Best software for Sales TeamsGood fit
Piper is built to do inbound SDR work: it qualifies visitors and books meetings for reps.
The Enterprise and Ultimate tiers support up to 5M web sessions a month, SAML SSO and a Salesforce sandbox.
Demand generation teams use it to turn website traffic and nurture leads into pipeline.
Named customers include Asana, Box, Brex and Lattice, and there is a dedicated solution for converting product-led free trials.
Less suited
It fits mid-market firms that run Salesforce, but reviewers say the total cost is high for this segment.
Prices are quote-only, with estimates around 68,000 USD a year, and the product depends heavily on Salesforce.
Pros & Cons
Pros
- Salesforce integration goes deep: Piper reads and writes CRM data, routes by territory and syncs transcripts. Qualified also ranks first on the Salesforce AppExchange.
- One agent covers website chat, voice, video and email follow-up, so inbound leads are engaged at every stage from first visit to booked meeting.
- Customer ratings are very high. G2 shows about 4.9 out of 5 from more than 1,500 reviews, and reviewers often praise the customer success team.
- Plan limits are published: web sessions and email contacts are listed for each tier, so buyers can size a plan before talking to sales.
- Security basics are documented: annual SOC 2 Type II audits, AES-256 encryption at rest, annual third-party penetration tests, and SAML SSO with Okta, Azure and OneLogin.
Cons
- No prices are published. Third-party estimates put Premier around 68,000 USD a year at list price, which rules out most small businesses.
- It covers inbound only: there is no dialer, LinkedIn automation or outbound sequencing, so outbound needs separate tools.
- Reviewers say first-time setup of routing, qualification criteria and field mappings is complex, and the admin interface takes time to learn.
- Data is stored only in AWS US-East, and the vendor says it offers no EU storage option.
- Since the Salesforce acquisition, reviewers report that support for non-Salesforce CRMs gets less emphasis, which is a risk for HubSpot-centric teams.
Key Features
Qualified Pricing
Enterprise
- SAML 2.0 SSO
- MCP and API access
- Salesforce sandbox
- Everything in Premier
- 2M monthly web sessions
- Agent handoff to humans
- 10K monthly active email contacts
Premier
- Meeting booking
- 1 SDR agent profile
- Multi-language support
- 250K monthly web sessions
- 2.5K monthly active email contacts
- Qualified and Salesforce reporting
- Multi-modal agent (text, voice, video)
- AI SDR Agent Studio and Agent Spotlight
- Agentic website and email conversations
- Salesforce CRM plus 20+ GTM integrations
Ultimate
- Dedicated IP address
- 5M monthly web sessions
- Multiple agent profiles
- Everything in Enterprise
- High-volume contact databases
- 25K monthly active email contacts
Frequently Asked Questions
Qualified publishes no prices. Its Premier, Enterprise and Ultimate plans are all quote-based. A 2026 third-party review citing Vendr data puts Premier around 68,000 USD a year at list price, negotiable to roughly 40,000 to 50,000 USD.
Yes. Salesforce announced a definitive agreement on December 17, 2025 and completed the acquisition on April 1, 2026. It plans to fold Qualified into Agentforce Sales and Agentforce Marketing.
Qualified lists integrations with HubSpot, Marketo and Eloqua alongside Salesforce. Commentators note that since the acquisition, the product is marketed mainly to Salesforce customers.
Premier allows 250K monthly web sessions and 2.5K monthly active email contacts. Enterprise allows 2M sessions and 10K contacts, and Ultimate allows 5M sessions and 25K contacts.
Qualified completes a SOC 2 Type II audit every year. It supports GDPR through standard contractual clauses and a DPA, and it encrypts data with TLS in transit and AES-256 at rest. SAML 2.0 SSO is standard on the Enterprise plan.
No. Piper focuses on inbound website visitors and follow-up emails to inbound leads. Reviewers note it has no dialer, LinkedIn automation or cold outbound sequences.
Yes. MCP and API access come with the Enterprise and Ultimate plans, and the site has an Integrations and API section for developers.
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