
11x
5.3/1011x sells AI sales agents. Alice handles outbound prospecting, Julian handles inbound voice and chat, and a third set of agents works customer expansion, all for B2B revenue teams.
Data last updated November 2026 · Our methodology
Overview
11x builds AI agents that take over parts of the sales development role. Alice, the outbound agent, builds lead lists from a CRM or from 11x's own database, which the company says covers about 400 million contacts. It researches each account and contact, then writes and sequences personalized messages across email and social, alongside a power dialer that reps use. Alice also reads replies, handles common objections, honors opt-outs, and manages sending domains and deliverability. Julian, the inbound agent, answers leads by voice and chat, qualifies them, and books meetings according to routing rules. A third set of agents calls existing customers to find upsell opportunities. 11x syncs both ways with HubSpot, Salesforce, and Pipedrive, and also connects to Gmail, Outlook, Slack, and LinkedIn. It offers an API. The product suits mid-market and enterprise sales teams that have a high lead volume. Pricing is sold through sales and is based on lead volume, with annual contracts. Third-party reviews cite a Growth plan at about $3,750 per month billed annually, which includes 2,000 new prospects per month and five users. Pro and Enterprise plans are custom. Reviewers say the main drawbacks are the high entry cost and a calibration period that runs for weeks. Some users also report generic messaging and analytics that feel thin for the price. In March 2025, TechCrunch reported that 11x had listed customers it did not have and had faced high early churn. 11x attributed the logo problems to human error.
Our Rating
AI Software5.3/10
CRM5.3/10
Who 11x is best for
Best software for Sales TeamsGood fit
The product is built to replace or extend SDR prospecting and inbound qualification.
It has custom Enterprise tiers and structured onboarding, but its analytics have drawn criticism.
The Growth tier, with five users and 2,000 prospects a month, matches mid-sized outbound teams.
Its named customers and its target buyers are mostly B2B software firms.
Less suited
The roughly $45,000-per-year minimum and the annual contract put it out of reach for small teams.
Pros & Cons
Pros
- One vendor covers outbound (Alice), inbound voice and chat (Julian), and expansion calling.
- Bi-directional sync with HubSpot, Salesforce, and Pipedrive keeps the CRM as the system of record.
- Contact data, mailbox warmup, and deliverability management are included rather than sold as extras.
- Multilingual outreach uses product knowledge supplied for each language.
- Reviewers often praise the structured onboarding and support.
Cons
- The entry price is about $45,000 a year on an annual contract, and higher tiers are custom-quoted.
- Reviewers report that setup and ICP calibration take several weeks.
- Some users find the messages generic at high volume and report deliverability problems.
- Reviewers say the analytics are weaker than expected for an enterprise-priced tool.
- In 2025, TechCrunch reported inflated customer claims and high early churn.
Key Features
11x Pricing
Growth (Alice)
- No setup fee
- Up to 5 users
- 2,000 new prospects per month
- CRM sync and meeting scheduling
- Reported at $3,750 per month, billed annually
- Contact data, mailbox warmup, and deliverability included
Frequently Asked Questions
11x does not publish full pricing. Reviews cite a Growth plan for Alice at about $3,750 per month billed annually, which is roughly $45,000 a year, while one FAQ mentions $36,000 a year. Pro and Enterprise plans are custom.
Reviewers found no public free trial. Annual contracts are standard, and higher tiers may have two- or three-year terms.
It syncs both ways with HubSpot, Salesforce, and Pipedrive. It also connects to Gmail, Outlook, Slack, and LinkedIn, and it offers an API.
Alice runs outbound prospecting and multichannel sequences. Julian answers inbound leads by voice and chat, qualifies them, and books meetings.
Pricing is based on the volume of new prospects per month, with reported tiers of 2,000, 5,000, and more than 10,000. It is not based on the number of messages sent.
Reviewers say ICP setup and calibration usually take several weeks before results settle.
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