Artisan

Artisan is a San Francisco company with UK roots and Y Combinator backing. It sells what it calls AI employees for go-to-market teams. Its main product is Ava, an AI business development representative that runs outbound prospecting from start to finish. Ava pulls prospects from a built-in database of more than 250 million verified B2B contacts, which can be filtered by title, industry, geography and company attributes. She uses intent signals to prioritize accounts, writes personalized email campaigns that go out from the customer's own domains, handles replies, and turns positive responses into booked meetings through a calendar integration. Other use cases include reactivating stale CRM pipeline and running upsell or cross-sell campaigns. Human oversight controls include approvals, tone and call-to-action locks, and escalation rules. The product suits startups and small to mid-sized sales teams that want to bundle data, sequencing, deliverability and booking into one tool instead of hiring more SDRs. Pricing is credit-based and mostly sales-led. Plans scale with lead volume, mailboxes and dialer seats. Third-party sources cite figures from about $400 to about $2,000 per month and annual contracts, but Artisan does not publish a full price list. CRM sync covers Salesforce and HubSpot. Some sources report Zapier, webhooks and API access on higher tiers. On Enterprise, Artisan lists SOC 2 Type II, SSO/SAML and audit logs. The main limitation is output quality. Reviewers often describe the AI-written emails as generic and say they need manual editing. Some users report very low reply rates and contracts that lock them in even when results disappoint.