Pushwoosh vs Sender (2026): Pricing, Features & Verdict
Pushwoosh is our pick, scoring 6.9/10 against 6.6/10 for Sender on our Marketing criteria. Its biggest advantage: higher Integration score (7/10 vs 4/10). For 10 users, Pushwoosh is free, against $15/mo for Sender; both Pushwoosh and Sender have a free plan.
Last updated: November 2026
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Sender
6.6/10
Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 7/10 | 7/10 |
| Cost | 8/10 | 9/10 |
| Integration | 7/10 | 4/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $9/mo Standard |
| Estimated cost for 10 users | Free Pay-as-you-go (Free) | $15/mo Professional |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Pushwoosh vs Sender cost by team size
Pushwoosh and Sender cost the same at 1 user; Pushwoosh costs less from 5 to 10 users.
| Team size | Pushwoosh | Sender |
|---|---|---|
| 1 user | FreePay-as-you-go (Free) | FreeFree Forever |
| 5 users | FreePay-as-you-go (Free) | $15/moProfessional |
| 10 users | FreePay-as-you-go (Free) | $15/moProfessional |
| 25 users | FreePay-as-you-go (Free) | Contact for pricing |
| 50 users | FreePay-as-you-go (Free) | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Pushwoosh and Sender suit
Pushwoosh fits enterprise and marketing teams better than Sender.
| Audience | Pushwoosh | Sender |
|---|---|---|
| Enterprise | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. | 4/10Enterprise offers SSO and an SLA, but the vendor is small and has few integrations. |
| Marketing Teams | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. | 6/10Professional allows 10 seats, but reviewers say automation depth is limited. |
| E-commerce | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. | 8/10Aimed at ecommerce sellers with Shopify, WooCommerce and PrestaShop integrations and ecommerce features. |
| Startups | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. | 8/10Startups can grow on the free tier of 2,500 subscribers before they have to pay. |
| Agencies | Not rated | 4/10No agency or multi-client features are described, and seats are capped at 10 on Professional. |
| Developers | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. | Not rated |
| Freelancers | Not rated | 7/10The single-seat free plan and pay-as-you-go credits suit solo users. |
| Government | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. | Not rated |
| Healthcare | Not rated | 4/10The Enterprise plan offers a BAA, but there are no other health-specific features. |
| Mid-Market | Not rated | 5/10Enterprise adds SSO and an SLA, but reviewers say automation and segmentation are too light for complex needs. |
| SaaS Companies | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. | Not rated |
| Small Business | Not rated | 9/10The free plan and low entry prices are built for small senders. |
Which One Should You Choose?
Why choose Pushwoosh
- Lower estimated cost for 10 users: Free vs $15/mo
- Higher Integration score (7/10 vs 4/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 6/10)
Why choose Sender
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Cost score (9/10 vs 8/10)
Pros & Cons
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Sender
Pros
- The free plan covers 2,500 subscribers and 15,000 emails a month, which is more than many rivals offer.
- Paid plans start at 9 USD a month, and reviewers say it costs far less than Mailchimp.
- Reviewers on Capterra praise the drag-and-drop editor and templates for beginners.
- Email and SMS campaigns and automations run from one tool.
- Enterprise adds SSO, activity logs and a BAA, which is unusual at this price point.
Cons
- Reviewers say advanced automation and segmentation are too light for complex needs.
- The integration catalogue is small compared with larger platforms.
- Some users report trouble syncing Shopify stores and occasional SMS delivery failures.
- Some reviewers report slow support at busy times.
Not sold on either?
Frequently Asked Questions
Pushwoosh scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Sender. The largest gap is in Integration: 7/10 for Pushwoosh and 4/10 for Sender.
Pushwoosh costs less for 10 users: free on its Pay-as-you-go (Free) plan, against about $15/mo on its Professional plan for Sender, billed monthly.
Yes, both Pushwoosh and Sender have a free plan.
Pushwoosh is the better fit for enterprise: we rate it 6/10 for them, against 4/10 for Sender.
