Moosend vs Pushwoosh (2026): Pricing, Features & Verdict
Moosend and Pushwoosh both score 6.9/10 on our Marketing criteria. Only Pushwoosh has a free plan.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.9/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 7/10 |
| Cost | 9/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Free Pay-as-you-go (Free) |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
Moosend vs Pushwoosh cost by team size
Pushwoosh costs less up to 5 users.
| Team size | Moosend | Pushwoosh |
|---|---|---|
| 1 user | $9/moPro | FreePay-as-you-go (Free) |
| 5 users | $9/moPro | FreePay-as-you-go (Free) |
| 10 users | Contact for pricing | FreePay-as-you-go (Free) |
| 25 users | Contact for pricing | FreePay-as-you-go (Free) |
| 50 users | Contact for pricing | FreePay-as-you-go (Free) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Moosend and Pushwoosh suit
Pushwoosh fits enterprise better than Moosend.
| Audience | Moosend | Pushwoosh |
|---|---|---|
| Enterprise | 4/10An Enterprise tier with an SLA, SSO and an account manager exists, but integrations and support hours are limited compared with enterprise suites. | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. |
| E-commerce | 8/10It has abandoned-cart and repeat-purchase recipes and product recommendations. | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. |
| Marketing Teams | 7/10Pro includes five team members, and Moosend+ sells extra seats, workflow automation and A/B testing. | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. |
| Startups | 8/10A 30-day trial with no credit card and contact-based pricing keep early costs low. | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. |
| Agencies | 4/10The low per-account price suits agencies, but Pro is capped at 5 users and extra team members need a custom plan. | Not rated |
| Developers | Not rated | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. |
| Freelancers | 6/10Pricing is per account from 9 USD per month. | Not rated |
| Government | Not rated | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. |
| Mid-Market | 6/10Contact tiers go up to one million, but transactional email, dedicated IPs and SSO require custom-priced plans. | Not rated |
| Nonprofits | 8/10Nonprofits get an extra 25% off on top of the annual discount. | Not rated |
| SaaS Companies | Not rated | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. |
| Small Business | 9/10Pro starts at a low per-account price for 500 contacts and includes automation, landing pages and forms. | Not rated |
Which One Should You Choose?
Why choose Moosend
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Cost score (9/10 vs 8/10)
Why choose Pushwoosh
- Has a free plan (Moosend does not)
- Higher Scalability score (7/10 vs 6/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Not sold on either?
Frequently Asked Questions
Moosend and Pushwoosh both score 6.9/10 on our Marketing criteria. The largest gap is in Ease of Use: 8/10 for Moosend and 6/10 for Pushwoosh.
Pushwoosh has a free plan; Moosend does not list one.
Pushwoosh is the better fit for enterprise: we rate it 6/10 for them, against 4/10 for Moosend.
