Dotdigital vs Pushwoosh (2026): Pricing, Features & Verdict
Pushwoosh is our pick, scoring 6.9/10 against 6.8/10 for Dotdigital on our Marketing criteria. Its biggest advantage: higher Cost score (8/10 vs 4/10). Only Pushwoosh has a free plan.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.9/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 7/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 9/10 | 7/10 |
| Support | 7/10 | 7/10 |
| Cost | 4/10 | 8/10 |
| Integration | 8/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Free Pay-as-you-go (Free) |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Dotdigital vs Pushwoosh cost by team size
| Team size | Dotdigital | Pushwoosh |
|---|---|---|
| 1 user | Contact for pricing | FreePay-as-you-go (Free) |
| 5 users | Contact for pricing | FreePay-as-you-go (Free) |
| 10 users | Contact for pricing | FreePay-as-you-go (Free) |
| 25 users | Contact for pricing | FreePay-as-you-go (Free) |
| 50 users | Contact for pricing | FreePay-as-you-go (Free) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Dotdigital and Pushwoosh suit
Dotdigital fits e-commerce better; Pushwoosh fits startups better.
| Audience | Dotdigital | Pushwoosh |
|---|---|---|
| Startups | 3/10Reviewers call it expensive, and it has no public pricing. | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. |
| E-commerce | 9/10Native Shopify, Magento and BigCommerce connectors are central to its pitch to retail and ecommerce teams. | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. |
| Enterprise | 7/10Offers enterprise pricing, ISO and CSA STAR credentials, and Salesforce and Dynamics connectors, but reviewers note limits with complex programs. | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. |
| Marketing Teams | 9/10Built for marketers running automated campaigns across several channels. | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. |
| Agencies | 6/10Agencies use it for client ecommerce stacks such as Magento, though this is not its main focus. | Not rated |
| Developers | Not rated | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. |
| Freelancers | 1/10Quote-based pricing and multi-year contracts are aimed at mid-market and enterprise buyers. | Not rated |
| Government | Not rated | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. |
| Mid-Market | 9/10Contact-based pricing and its strong ecommerce connectors fit mid-sized retail brands. | Not rated |
| Nonprofits | 6/10The vendor names charities among the audiences it suits. | Not rated |
| SaaS Companies | Not rated | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. |
| Small Business | 4/10Quote-based pricing and reported contract lock-in make it costly for small senders. | Not rated |
Which One Should You Choose?
Why choose Dotdigital
- Higher Security score (9/10 vs 7/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for e-commerce (9/10 vs 7/10)
Why choose Pushwoosh
- Has a free plan (Dotdigital does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for startups (8/10 vs 3/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Not sold on either?
Frequently Asked Questions
Pushwoosh scores higher on our Marketing criteria: 6.9/10 against 6.8/10 for Dotdigital. The largest gap is in Cost: 4/10 for Dotdigital and 8/10 for Pushwoosh.
Pushwoosh has a free plan; Dotdigital does not list one.
Pushwoosh is the better fit for startups: we rate it 8/10 for them, against 3/10 for Dotdigital.
