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ActiveCampaign vs Freshsales Comparison

Compare ActiveCampaign vs Freshsales features, pricing, and more.

Last updated: March 2026
Winner
ActiveCampaign logo

ActiveCampaign

8.1/10

AI-driven marketing automation and CRM for email, SMS, and WhatsApp

Freshsales logo

Freshsales

7.7/10

AI-driven CRM with built-in phone and email

Feature-by-Feature Comparison

Feature
ActiveCampaign logo
ActiveCampaign
Freshsales logo
Freshsales
Overall Scores
Overall Rating8.1/107.7/10
Ease of Use8/109/10
Customization8/107/10
Integration9/107/10
Scalability7/106/10
Analytics8/108/10
Security8/108/10
Support8/108/10
Cost8/108/10
Pricing
FreeFree/mo
Starter$15/mo
Professional$49/mo
Enterprise$259/mo$69/mo
Features
Contact Management
Lead Management
Sales Automation
Marketing Automation
Reporting & Analytics
Integrations
Mobile Access
Collaboration

Choose ActiveCampaign if you...

  • Need a comprehensive all-in-one solution
  • Have a larger team that needs collaboration features
  • Value extensive integration options

Choose Freshsales if you...

  • Are looking for a more affordable option
  • Prefer a simpler, more focused tool
  • Need quick setup with minimal learning curve

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