Profound
6.5/10Profound is an AI search visibility platform that shows brands and agencies how ChatGPT, Gemini and Perplexity cite them, and uses AI agents to improve it.
Data last updated November 2026 · Our methodology
Overview
Profound is built for answer engine optimization. It runs sets of tracked prompts through AI assistants and reports how often a brand appears, which sources get cited, the sentiment of those answers, and how the brand ranks against competitors. Other modules cover the work around that. Prompt Volumes estimates what people actually ask AI tools. Shopping tracks SKU-level visibility in ChatGPT Shopping. Agent Analytics reads server or CDN logs to show how AI crawlers visit, cite and send traffic to your pages. FactCheck flags inaccurate claims that AI tools make about your brand. Profound has also expanded into execution. Its Agents, Context Manager, Sheets and AI Marketer assistant draft content and campaign work and stage the changes for a person to approve before anything is published. The main buyers are enterprise marketing teams and agencies. The vendor names Target, Walmart, Ramp, MongoDB and Figma among its customers. Pricing changed in September 2026. The self-serve Starter ($99 a month) and Growth ($399 a month) plans, both billed annually, were removed. The pricing page now offers a free 7-day trial capped at 50 prompts and three engines, an agency plan with 400 credits per client workspace, and custom-quoted Enterprise contracts. Enterprise is required for up to 10 engines, data history, exports, the REST API, SSO/SAML and dedicated support. Agent Analytics connects to Cloudflare, Akamai, Fastly, AWS, Google Cloud, Vercel, Netlify, WordPress and Google Analytics. The biggest drawback is cost and how hard it is to predict. Reviewers often call the platform expensive and credit-based. Several also question whether the visibility data is consistent and whether it ties back to revenue.
Our Rating
AI Software6.6/10
Marketing6.5/10
Who Profound is best for
Best software for EnterpriseGood fit
Most capabilities now sit in custom Enterprise contracts that include SSO, SOC 2, the API and up to 10 engines, and the vendor cites a large Fortune 500 customer base.
It is built around AI search visibility, content drafting and campaign work for marketing departments.
An agency plan provides per-client workspaces with monthly credits, and reviewers report agency use, though its price is not published.
The Shopping module tracks SKU-level product visibility in ChatGPT Shopping across merchants and retailers.
Named customers include software firms such as MongoDB, Figma and Ramp.
Less suited
The self-serve tiers have been removed, and reviewers repeatedly say the cost is too high for smaller teams.
Pros & Cons
Pros
- Covers up to 10 answer engines on Enterprise, including ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and DeepSeek, which is broader than most visibility trackers.
- Agent Analytics uses server and CDN log integrations (Cloudflare, Akamai, Fastly, Vercel and others) to show how AI crawlers actually visit and cite your pages.
- Goes beyond reporting. Its Agents, Sheets and AI Marketer draft content and stage changes for a person to approve.
- Built for enterprise buyers, with SSO/SAML, SCIM, RBAC, SOC 2, unlimited seats and a REST API with v2 report endpoints.
- Reviewers on G2 (4.5/5 from over 1,100 reviews) praise its citation and competitor analysis and its hands-on onboarding and account managers.
Cons
- The $99 and $399 self-serve plans were removed in September 2026, so brands now need a sales quote after the trial.
- Credit-based pricing with overage billing makes total cost hard to predict, and price is the most common complaint from reviewers.
- Data history, exports, the API, SSO and engines beyond the first three are all limited to Enterprise.
- Some users report inconsistent results when re-running prompts manually, and find it hard to link visibility to revenue.
- Reviewers mention a learning curve, a dense dashboard and recommendations that can be too broad to act on.
- Profound does not publish changes to your live site. Your team still has to ship the content.
Key Features
Profound Pricing
Trial
- Unlimited seats
- 1 language and 1 region
- 5 Prompt Volumes searches
- Agent Analytics on unlimited domains
- Free 7-day trial with daily prompt runs
- No data history, exports, API or support
- Limited AI Marketer credits and suggestions
- Agents, Context Manager, Projects and Profound Sheets
- 3 answer engines: ChatGPT, Gemini, Google AI Overviews
- 50 unique prompts from a recommended set, which cannot be edited
Agency Growth
- Self-serve agency plan
- Price not published on the pricing page
- 400 credits per month per client workspace
Enterprise
- REST API access
- Unlimited seats
- ChatGPT Shopping tracking
- Custom languages and regions
- SSO/SAML and SOC 2 compliance
- Custom quote from the accounts team
- All-time data history, CSV and JSON exports
- Unlimited suggestions and custom AI Marketer credits
- Overage billing can be allowed or usage paused at the limit
- Custom number of prompts, which can be edited, disabled or added
- Support by email, dedicated Slack, or a dedicated specialist with a 24-hour SLA
- Up to 10 answer engines, including Perplexity, Google AI Mode, Claude, DeepSeek, Exa Search, Muse Spark and Qwen
Frequently Asked Questions
Yes. The pricing page lists a free trial that runs 50 recommended prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews. It does not include data history, exports, the API or support.
Independent reviews from late 2026 report that these self-serve, annually billed plans were removed in mid-September 2026. The current pricing page shows only the Trial, an Agency Growth plan and custom Enterprise pricing. Some listings, including G2, may still show the old tiers.
The trial covers ChatGPT, Gemini and Google AI Overviews. Enterprise covers up to 10 engines, including Perplexity, Google AI Mode, Anthropic Claude, DeepSeek, Exa Search, Muse Spark and Qwen, plus ChatGPT Shopping.
Yes, but only on Enterprise. The REST API at api.tryprofound.com uses personal API keys and has a default limit of 600 requests per hour per key. It offers v2 endpoints for visibility, citations, sentiment, query fan-outs, FactCheck and raw prompt answers, plus streaming variants.
Enterprise includes SSO/SAML and SOC 2 compliance. The vendor also cites RBAC and SCIM support for governance.
It ingests logs through integrations with Cloudflare (Logpush on Cloudflare Enterprise, or a Worker on Free and Pro plans), Akamai, Fastly, AWS, Google Cloud, Vercel, Netlify, WordPress and Google Analytics. According to the docs, data usually appears within an hour.
According to the pricing page, extra credits require an Enterprise package. Usage beyond the allotment can be set either to bill as overage or to pause at the limit.
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