Profound vs Tidio (Lyro AI) (2026): Pricing, Features & Verdict
Profound and Tidio (Lyro AI) both score 6.6/10 on our AI Software criteria. For 10 users, Profound and Tidio (Lyro AI) are both free; both Profound and Tidio (Lyro AI) have a free plan.
Last updated: November 2026
Profound
6.6/10
Profound is an AI search visibility platform that shows brands and agencies how ChatGPT, Gemini and Perplexity cite them, and uses AI agents to improve it.
Tidio (Lyro AI)
6.6/10
Tidio is a customer service platform that combines live chat, a help desk, no-code Flows automation, and the Lyro AI agent, aimed at small and mid-sized ecommerce businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 6.6/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 9/10 | 6/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Support | 7/10 | 6/10 |
| Cost | 3/10 | 6/10 |
| Scalability | 8/10 | 6/10 |
| Security | 8/10 | 6/10 |
| Output Quality | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $29/mo Starter |
| Estimated cost for 10 users | Free Trial | Free Free |
| Features | ||
| AI Agents | ||
| API Access | ||
| Enterprise Controls | ||
| Text Generation | ||
| Workflow Automation | ||
| Chatbots | Not listed | |
| Knowledge Base Search | Not listed | |
Profound vs Tidio (Lyro AI) cost by team size
Profound and Tidio (Lyro AI) cost the same up to 10 users; Profound costs less from 25 users.
| Team size | Profound | Tidio (Lyro AI) |
|---|---|---|
| 1 user | FreeTrial | FreeFree |
| 5 users | FreeTrial | FreeFree |
| 10 users | FreeTrial | FreeFree |
| 25 users | FreeTrial | $300/moPlus |
| 50 users | FreeTrial | $300/moPlus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Profound and Tidio (Lyro AI) suit
Profound fits enterprise and marketing teams better; Tidio (Lyro AI) fits small business and e-commerce better.
| Audience | Profound | Tidio (Lyro AI) |
|---|---|---|
| Small Business | 3/10The self-serve tiers have been removed, and reviewers repeatedly say the cost is too high for smaller teams. | 9/10The free plan, low entry prices, and easy setup are aimed at small online stores. |
| Enterprise | 9/10Most capabilities now sit in custom Enterprise contracts that include SSO, SOC 2, the API and up to 10 engines, and the vendor cites a large Fortune 500 customer base. | 5/10SSO and compliance features exist only on the custom-priced Premium plan. |
| Marketing Teams | 9/10It is built around AI search visibility, content drafting and campaign work for marketing departments. | 5/10Flows handles lead capture, and it integrates with Klaviyo and HubSpot. |
| E-commerce | 7/10The Shopping module tracks SKU-level product visibility in ChatGPT Shopping across merchants and retailers. | 9/10It integrates deeply with Shopify through product cards and recommendations, and Lyro can check orders and start returns. |
| Agencies | 7/10An agency plan provides per-client workspaces with monthly credits, and reviewers report agency use, though its price is not published. | Not rated |
| Customer Support Teams | Not rated | 9/10It offers a live chat and help desk inbox with the Lyro AI agent and Flows automation. |
| Developers | Not rated | 4/10Smart Actions and MCP let Lyro call your own APIs. |
| Mid-Market | Not rated | 6/10The Plus tier adds departments and custom limits, but usage-based costs climb quickly. |
| SaaS Companies | 7/10Named customers include software firms such as MongoDB, Figma and Ramp. | Not rated |
| Sales Teams | Not rated | 5/10Flows and Lyro Actions can capture leads and book meetings, but the product is built for support. |
| Startups | Not rated | 8/10The free tier and 7-day trials let early teams start with no upfront cost. |
Which One Should You Choose?
Why choose Profound
- Higher Analytics score (9/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for marketing teams (9/10 vs 5/10)
- Better fit for enterprise (9/10 vs 5/10)
Why choose Tidio (Lyro AI)
- Higher Cost score (6/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 3/10)
- Better fit for e-commerce (9/10 vs 7/10)
Pros & Cons
Profound
Pros
- Covers up to 10 answer engines on Enterprise, including ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and DeepSeek, which is broader than most visibility trackers.
- Agent Analytics uses server and CDN log integrations (Cloudflare, Akamai, Fastly, Vercel and others) to show how AI crawlers actually visit and cite your pages.
- Goes beyond reporting. Its Agents, Sheets and AI Marketer draft content and stage changes for a person to approve.
- Built for enterprise buyers, with SSO/SAML, SCIM, RBAC, SOC 2, unlimited seats and a REST API with v2 report endpoints.
- Reviewers on G2 (4.5/5 from over 1,100 reviews) praise its citation and competitor analysis and its hands-on onboarding and account managers.
Cons
- The $99 and $399 self-serve plans were removed in September 2026, so brands now need a sales quote after the trial.
- Credit-based pricing with overage billing makes total cost hard to predict, and price is the most common complaint from reviewers.
- Data history, exports, the API, SSO and engines beyond the first three are all limited to Enterprise.
- Some users report inconsistent results when re-running prompts manually, and find it hard to link visibility to revenue.
- Reviewers mention a learning curve, a dense dashboard and recommendations that can be too broad to act on.
- Profound does not publish changes to your live site. Your team still has to ship the content.
Tidio (Lyro AI)
Pros
- The free plan and 7-day trials need no credit card, so small stores can test Lyro on real traffic.
- The Shopify integration lets agents send product cards and lets Lyro recommend items from the store's inventory.
- Lyro learns from website URLs, PDFs, CSVs, and Zendesk articles and answers in 12 languages.
- Smart Actions and MCP support let Lyro check orders or start returns through your own APIs.
Cons
- Three usage meters plus paid add-ons make monthly bills hard to predict.
- Users on Trustpilot report billing problems, including auto-upgrades and difficulty getting refunds.
- According to reviewers, Lyro can get stuck on complex questions that its sources do not cover.
- SSO and Lyro Connect for existing help desks are available only on the top tiers.
Not sold on either?
Frequently Asked Questions
Profound and Tidio (Lyro AI) both score 6.6/10 on our AI Software criteria. The largest gap is in Analytics: 9/10 for Profound and 6/10 for Tidio (Lyro AI).
Both are free for 10 users.
Yes, both Profound and Tidio (Lyro AI) have a free plan.
Tidio (Lyro AI) is the better fit for small business: we rate it 9/10 for them, against 3/10 for Profound.
