Insly

Insly is insurance-specific software from a London and Tallinn company, built for managing general agents (MGAs), insurers and insurance brokers. It is not a general sales CRM. Its core is a low or no-code product builder that lets teams set up non-life insurance products without developers. Around that it adds distribution workflows for broker, direct-to-customer and embedded channels, along with policy administration, underwriting, claims management, accounting and reporting. Client and contact records and commission tracking provide the CRM side. For brokers there is a separate product called Brokerflow, which handles proposals, applications and risk assessments, and Insly has recently added AI tools such as an insurance copilot and an agent builder. Pricing is quote-only. The MGA and Insurer plans both charge an implementation fee, then a monthly base fee plus fees for each added module. Insly says the MGA plan's price depends on system scope and the volume transacted on the platform. Both plans include unlimited internal and broker users. Third-party listings have shown a starting price of about 4,000 euros per month, with modules from 600 euros and a fee based on gross written premium. Integration is through open APIs. Insly suits MGAs and insurers that want to launch products quickly, and it claims go-live in 7 to 14 days. Its main limitation for CRM buyers is that it lacks the pipeline, marketing and calling tools of a general CRM, and the cost is high for small agencies. Public reviews are also few and mostly old.