Chorus

Chorus, formerly sold as Chorus.ai and now owned by ZoomInfo, records and transcribes a revenue team's customer calls, video meetings and emails, then analyzes them. It tracks behaviors such as talk-to-listen ratio, how many questions a rep asks, which topics come up and when competitors are mentioned. Managers use it for call libraries, scorecards and coaching, and to shorten ramp time for new hires. On the deal side, it logs contacts and activity to the CRM, flags deals that look at risk, and supplies conversation signals for win-loss analysis and forecasting. Its main difference from rivals is that it draws on ZoomInfo's company and contact data, so a call participant comes with firmographics, relationship history and intent signals. That makes it most attractive to mid-market and enterprise sales organizations that already use ZoomInfo. ZoomInfo publishes no list prices and quotes each deal through sales. Third-party benchmarks suggest about 8,000 USD per year for three seats, plus roughly 1,200 USD per extra seat, often on multi-year contracts. Integrations include Zoom and CRM sync alongside the ZoomInfo platform. The main limitation is cost and commitment: there is no low-cost entry tier for small teams, and reviewers report renewal increases. Users also mention transcription and speaker identification errors and occasional missed recordings.