Pushwoosh vs SlickText (2026): Pricing, Features & Verdict
Pushwoosh is our pick, scoring 6.9/10 against 6.5/10 for SlickText on our Marketing criteria. Its biggest advantage: higher Security score (7/10 vs 5/10). For 10 users, Pushwoosh and SlickText are both free; both Pushwoosh and SlickText have a free plan.
Last updated: November 2026
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
SlickText
6.5/10
SlickText is an SMS and MMS marketing platform. Small and mid-sized businesses and Shopify stores use it to grow text subscriber lists, send campaigns and automate messages.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.5/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 7/10 | 8/10 |
| Cost | 8/10 | 6/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $29/mo Plan 1 |
| Estimated cost for 10 users | Free Pay-as-you-go (Free) | Free Free trial |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Segmentation | ||
| SMS Marketing | ||
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
Pushwoosh vs SlickText cost by team size
Pushwoosh and SlickText cost the same at every team size we checked.
| Team size | Pushwoosh | SlickText |
|---|---|---|
| 1 user | FreePay-as-you-go (Free) | FreeFree trial |
| 5 users | FreePay-as-you-go (Free) | FreeFree trial |
| 10 users | FreePay-as-you-go (Free) | FreeFree trial |
| 25 users | FreePay-as-you-go (Free) | FreeFree trial |
| 50 users | FreePay-as-you-go (Free) | FreeFree trial |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Pushwoosh and SlickText suit
Pushwoosh fits enterprise better than SlickText.
| Audience | Pushwoosh | SlickText |
|---|---|---|
| Enterprise | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. | 4/10A custom Enterprise plan exists, but competitors note it lacks features for regulated industries and advanced reporting. |
| E-commerce | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. | 8/10Offers Shopify checkout opt-ins and abandoned cart and browse workflows. |
| Marketing Teams | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. | 7/10Campaigns, workflows, A/B testing and attribution dashboards cover SMS channel needs, but the product does not handle email. |
| Startups | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. | 7/10A 14-day trial with no credit card and a $29 starting plan make it easy to try. |
| Customer Support Teams | Not rated | 4/10The shared inbox supports assignment, tags and notes for one-to-one conversations. |
| Developers | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. | Not rated |
| Financial Services | Not rated | 2/10Competitors say it lacks features for regulated industries. |
| Government | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. | Not rated |
| Healthcare | Not rated | 2/10Competitors say it lacks features for regulated industries. |
| Mid-Market | Not rated | 6/10Higher-volume plans include a dedicated customer success manager, though reporting depth has been criticized. |
| Nonprofits | Not rated | 6/10Nonprofits get a 20 percent discount. |
| SaaS Companies | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. | Not rated |
| Small Business | Not rated | 9/10Low entry price, unlimited contacts and live phone support suit local and ecommerce small businesses, which make up most reviewers. |
Which One Should You Choose?
Why choose Pushwoosh
- Higher Security score (7/10 vs 5/10)
- Higher Cost score (8/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
Why choose SlickText
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Support score (8/10 vs 7/10)
Pros & Cons
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
SlickText
Pros
- No feature gating: every plan, including the $29 tier, gets workflows, integrations and A/B testing.
- Unlimited contacts, free incoming texts and rollover credits mean you pay only for outbound volume.
- Live phone, chat and email support is included on all plans, and reviewers often praise how quickly it responds.
- Rated about 4.8 out of 5 on G2 and Capterra across well over a thousand reviews, with ease of use praised most.
- Shopify integration supports abandoned cart, browse and win-back workflows plus checkout opt-ins.
Cons
- SMS only, with no native email campaign builder, so a separate email tool is needed.
- On G2, price and message delivery problems are among the most common complaints.
- Competitors describe its reporting as limited, and say it lacks conversational AI and features for regulated industries.
- Costs scale directly with message volume, and an MMS message uses 3 credits.
- The newer Shopify app listing has a single 1-star review complaining about contact sync and refunds.
Not sold on either?
Frequently Asked Questions
Pushwoosh scores higher on our Marketing criteria: 6.9/10 against 6.5/10 for SlickText. The largest gap is in Cost: 8/10 for Pushwoosh and 6/10 for SlickText.
Both are free for 10 users.
Yes, both Pushwoosh and SlickText have a free plan.
Pushwoosh is the better fit for enterprise: we rate it 6/10 for them, against 4/10 for SlickText.
