Postscript vs Pushwoosh (2026): Pricing, Features & Verdict
Pushwoosh is our pick, scoring 6.9/10 against 6.3/10 for Postscript on our Marketing criteria. Its biggest advantage: higher Cost score (8/10 vs 5/10). For 10 users, Pushwoosh is free, against $49/mo for Postscript; only Pushwoosh has a free plan.
Last updated: November 2026
Postscript
6.3/10
Postscript is an SMS, MMS and RCS marketing platform built for Shopify stores, with automations, segmentation, subscriber growth tools and optional AI features.
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.9/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 7/10 |
| Cost | 5/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $49/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $49/mo Starter | Free Pay-as-you-go (Free) |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Segmentation | ||
| SMS Marketing | ||
| Email Marketing | Not listed | |
Postscript vs Pushwoosh cost by team size
Pushwoosh costs less at every team size we checked.
| Team size | Postscript | Pushwoosh |
|---|---|---|
| 1 user | $49/moStarter | FreePay-as-you-go (Free) |
| 5 users | $49/moStarter | FreePay-as-you-go (Free) |
| 10 users | $49/moStarter | FreePay-as-you-go (Free) |
| 25 users | $49/moStarter | FreePay-as-you-go (Free) |
| 50 users | $49/moStarter | FreePay-as-you-go (Free) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Postscript and Pushwoosh suit
Postscript fits e-commerce better; Pushwoosh fits saas companies better.
| Audience | Postscript | Pushwoosh |
|---|---|---|
| SaaS Companies | 1/10Tied to Shopify merchants, not software subscriptions. | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. |
| E-commerce | 10/10SMS marketing built for Shopify stores with abandoned cart and post-purchase flows. | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. |
| Startups | 7/10Starter plan has no platform fee and a $100 messaging credit for new stores. | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. |
| Enterprise | 6/10Enterprise adds a dedicated CSM, RCS and a data warehouse push, but the product only covers Shopify stores. | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. |
| Marketing Teams | 8/10Ecommerce retention marketers get flows, segmentation, attribution windows and testing built specifically for SMS. | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. |
| Agencies | 4/10Managed Postscript Plus exists but no agency-specific tools are described. | Not rated |
| Customer Support Teams | 3/10Response management handles replies, but the product is marketing SMS. | Not rated |
| Developers | Not rated | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. |
| Government | Not rated | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. |
| Mid-Market | 8/10The Growth and Professional tiers, with lower message rates, API access and priority support, suit growing Shopify brands that send a lot of texts. | Not rated |
| Small Business | 7/10The Starter plan has no platform fee and only a $49 minimum, but small Shopify stores still pay that minimum even in months they send nothing. | Not rated |
Which One Should You Choose?
Why choose Postscript
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for e-commerce (10/10 vs 7/10)
Why choose Pushwoosh
- Has a free plan (Postscript does not)
- Lower estimated cost for 10 users: Free vs $49/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for saas companies (6/10 vs 1/10)
Pros & Cons
Postscript
Pros
- Built around Shopify, so store data drives segments, flows and attribution with little setup.
- Starter has no platform fee, and message rates fall on the higher tiers for high-volume senders.
- Every plan includes unlimited segments, a visual flow builder with templates and response management.
- Holds about a 4.7 rating across more than 1,100 Shopify App Store reviews.
- A $100 trial credit lets stores test real sends before choosing a plan.
Cons
- Covers texting only. Email is on a waitlist, so most stores need a separate email platform.
- Starter charges the $49 minimum even in months with no sends.
- Live chat support requires Growth or higher, and recent reviews criticize the move to AI-first support.
- Some merchants report annual contracts that renewed for another year without them noticing.
- Built for US and Canada; comparison articles report international SMS at about $0.25 per message.
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Not sold on either?
Frequently Asked Questions
Pushwoosh scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Postscript. The largest gap is in Cost: 5/10 for Postscript and 8/10 for Pushwoosh.
Pushwoosh costs less for 10 users: free on its Pay-as-you-go (Free) plan, against about $49/mo on its Starter plan for Postscript, billed monthly.
Pushwoosh has a free plan; Postscript does not list one.
Pushwoosh is the better fit for saas companies: we rate it 6/10 for them, against 1/10 for Postscript.
