Klaviyo vs Metricool: Complete Comparison (2026)
An in-depth comparison of Klaviyo and Metricool to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 9/10 | 8/10 |
| Cost | 4/10 | 8/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 6/10 | 7/10 |
| Scalability | 8/10 | 7/10 |
| Security | 7/10 | 4/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo Email | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| Email Marketing | ||
| SMS Marketing | ||
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Klaviyo vs Metricool cost by team size
Klaviyo and Metricool cost the same at every team size we checked.
| Team size | Klaviyo | Metricool |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | FreeFree |
| 10 users | FreeFree | FreeFree |
| 25 users | FreeFree | FreeFree |
| 50 users | FreeFree | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Higher Integration score (9/10 vs 6/10)
- Higher Security score (7/10 vs 4/10)
- Better fit for enterprise (8/10 vs 4/10)
- Includes Email Marketing, which Metricool lacks
- Includes SMS Marketing, which Metricool lacks
Why choose Metricool
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 3/10)
- Better fit for agencies (9/10 vs 7/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Metricool. The largest gap is in Cost: 4/10 for Klaviyo and 8/10 for Metricool.
Both are free for 10 users.
Yes, both Klaviyo and Metricool have a free plan.
Metricool is the better fit for freelancers: we rate it 8/10 for them, against 3/10 for Klaviyo.
Klaviyo has Email Marketing and SMS Marketing, which Metricool lacks.
