Kajabi vs OneSignal: Complete Comparison (2026)
An in-depth comparison of Kajabi and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
Kajabi
5.3/10
All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 7.1/10 |
| Scalability | 6/10 | 8/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 5/10 | 6/10 |
| Security | 5/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Cost | 3/10 | 7/10 |
| Integration | 5/10 | 8/10 |
| Analytics | 4/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $179/mo Basic | $19/mo Growth |
| Estimated cost for 10 users | $249/mo Growth | Free Free |
| Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
Kajabi vs OneSignal cost by team size
OneSignal costs less at every team size we checked.
| Team size | Kajabi | OneSignal |
|---|---|---|
| 1 user | $179/moBasic | FreeFree |
| 5 users | $249/moGrowth | FreeFree |
| 10 users | $249/moGrowth | FreeFree |
| 25 users | $499/moPro | FreeFree |
| 50 users | $179/moBasic | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kajabi
- Higher Support score (7/10 vs 6/10)
- Better fit for content creators (9/10 vs 3/10)
Why choose OneSignal
- Has a free plan (Kajabi does not)
- Lower estimated cost for 10 users: Free vs $249/mo
- Higher Cost score (7/10 vs 3/10)
- Higher Integration score (8/10 vs 5/10)
- Better fit for enterprise (7/10 vs 2/10)
Pros & Cons
Kajabi
Pros
- Funnels, landing pages and marketing emails are unlimited on every plan, so sending more does not cost more
- Course, community, website, checkout and email all live in one account, which removes Zapier glue between separate tools
- Email sequences support conditional logic and report revenue per email
- Reviewers rate support well, with 24/7 chat and an active user community
Cons
- The entry plan costs $179 a month, which is high next to Teachable or Thinkific
- Reviewers call the email tools basic, with limited advanced segmentation and limited email reporting
- Platform fees of 0.5% to 2% apply when you use third-party payment providers
- The native integration library is small, so many connections need Zapier
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 5.3/10 for Kajabi. The largest gap is in Cost: 3/10 for Kajabi and 7/10 for OneSignal.
OneSignal costs less for 10 users: free on its Free plan, against about $249/mo on its Growth plan for Kajabi, billed monthly.
OneSignal has a free plan; Kajabi does not list one.
Kajabi is the better fit for content creators: we rate it 9/10 for them, against 3/10 for OneSignal.
