Kajabi vs Klaviyo Comparison
Compare Kajabi vs Klaviyo features, pricing, and more.
Last updated: November 2026
Kajabi
5.3/10
All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 6.9/10 |
| Scalability | 6/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 5/10 | 8/10 |
| Security | 5/10 | 7/10 |
| Support | 7/10 | 5/10 |
| Cost | 3/10 | 4/10 |
| Integration | 5/10 | 9/10 |
| Analytics | 4/10 | 9/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $179/mo Basic | $20/mo Email |
| Estimated cost for 10 users | $249/mo Growth | Free Free |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| SMS Marketing | Not listed | |
Kajabi vs Klaviyo cost by team size
Klaviyo costs less at every team size we checked.
| Team size | Kajabi | Klaviyo |
|---|---|---|
| 1 user | $179/moBasic | FreeFree |
| 5 users | $249/moGrowth | FreeFree |
| 10 users | $249/moGrowth | FreeFree |
| 25 users | $499/moPro | FreeFree |
| 50 users | $179/moBasic | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kajabi
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for freelancers (8/10 vs 3/10)
Why choose Klaviyo
- Has a free plan (Kajabi does not)
- Lower estimated cost for 10 users: Free vs $249/mo
- Higher Analytics score (9/10 vs 4/10)
- Higher Integration score (9/10 vs 5/10)
- Better fit for enterprise (8/10 vs 2/10)
Pros & Cons
Kajabi
Pros
- Funnels, landing pages and marketing emails are unlimited on every plan, so sending more does not cost more
- Course, community, website, checkout and email all live in one account, which removes Zapier glue between separate tools
- Email sequences support conditional logic and report revenue per email
- Reviewers rate support well, with 24/7 chat and an active user community
Cons
- The entry plan costs $179 a month, which is high next to Teachable or Thinkific
- Reviewers call the email tools basic, with limited advanced segmentation and limited email reporting
- Platform fees of 0.5% to 2% apply when you use third-party payment providers
- The native integration library is small, so many connections need Zapier
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kajabi. The largest gap is in Analytics: 4/10 for Kajabi and 9/10 for Klaviyo.
Klaviyo costs less for 10 users: free on its Free plan, against about $249/mo on its Growth plan for Kajabi, billed monthly.
Klaviyo has a free plan; Kajabi does not list one.
Klaviyo is the better fit for enterprise: we rate it 8/10 for them, against 2/10 for Kajabi.
