Kajabi vs Moosend Comparison
Compare Kajabi vs Moosend features, pricing, and more.
Last updated: November 2026
Kajabi
5.3/10
All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 6.9/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 5/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 7/10 | 6/10 |
| Cost | 3/10 | 9/10 |
| Integration | 5/10 | 6/10 |
| Analytics | 4/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $179/mo Basic | $9/mo Pro |
| Estimated cost for 10 users | $249/mo Growth | Contact for pricing |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
Kajabi vs Moosend cost by team size
Moosend costs less up to 5 users.
| Team size | Kajabi | Moosend |
|---|---|---|
| 1 user | $179/moBasic | $9/moPro |
| 5 users | $249/moGrowth | $9/moPro |
| 10 users | $249/moGrowth | Contact for pricing |
| 25 users | $499/moPro | Contact for pricing |
| 50 users | $179/moBasic | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kajabi
- Higher Support score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 6/10)
Why choose Moosend
- Higher Cost score (9/10 vs 3/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for enterprise (4/10 vs 2/10)
Pros & Cons
Kajabi
Pros
- Funnels, landing pages and marketing emails are unlimited on every plan, so sending more does not cost more
- Course, community, website, checkout and email all live in one account, which removes Zapier glue between separate tools
- Email sequences support conditional logic and report revenue per email
- Reviewers rate support well, with 24/7 chat and an active user community
Cons
- The entry plan costs $179 a month, which is high next to Teachable or Thinkific
- Reviewers call the email tools basic, with limited advanced segmentation and limited email reporting
- Platform fees of 0.5% to 2% apply when you use third-party payment providers
- The native integration library is small, so many connections need Zapier
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kajabi. The largest gap is in Cost: 3/10 for Kajabi and 9/10 for Moosend.
No, neither Kajabi nor Moosend lists a free plan.
Moosend is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Kajabi.
