Hootsuite vs OneSignal: Complete Comparison (2026)
An in-depth comparison of Hootsuite and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
Hootsuite
6.1/10
Hootsuite is a social media management platform for scheduling posts, managing a shared inbox, running social listening and reporting on performance across major networks.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.1/10 | 7.1/10 |
| Analytics | 8/10 | 6/10 |
| Cost | 3/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 8/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 4/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $99/user/mo Standard | $19/mo Growth |
| Estimated cost for 10 users | $3,990/mo Advanced | Free Free |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Hootsuite vs OneSignal cost by team size
OneSignal costs less at every team size we checked.
| Team size | Hootsuite | OneSignal |
|---|---|---|
| 1 user | $399/moAdvanced | FreeFree |
| 5 users | $1,995/moAdvanced | FreeFree |
| 10 users | $3,990/moAdvanced | FreeFree |
| 25 users | $9,975/moAdvanced | FreeFree |
| 50 users | $19,950/moAdvanced | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Hootsuite
- Higher Analytics score (8/10 vs 6/10)
- Higher Customization score (7/10 vs 6/10)
Why choose OneSignal
- Has a free plan (Hootsuite does not)
- Lower estimated cost for 10 users: Free vs $3,990/mo
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (7/10 vs 4/10)
Pros & Cons
Hootsuite
Pros
- Analytics and reports are its most-praised strength. Reports export to PDF, PowerPoint, CSV and XLSX and are ready to share with clients.
- Competitor benchmarking comes with every plan, covering 5 competitors on Standard and up to 20 on Professional.
- Social listening is bundled into the plans, and Enterprise keeps 13 months of history.
- One dashboard covers eight networks, including TikTok and Threads, with a shared calendar.
Cons
- Paid plans start at $99 per user per month on annual billing, which users often call too expensive for small teams.
- Standard is capped at 10 social accounts, so an 11th account means upgrading to Professional.
- Many Reddit and Trustpilot users complain about auto-renewal charges, refunds and cancellations.
- Users describe support as hard to reach.
- There is no free plan, only a 14-day trial, and the monthly billing rate is not published.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.1/10 for Hootsuite. The largest gap is in Cost: 3/10 for Hootsuite and 7/10 for OneSignal.
OneSignal costs less for 10 users: free on its Free plan, against about $3,990/mo on its Advanced plan for Hootsuite, billed monthly.
OneSignal has a free plan; Hootsuite does not list one.
OneSignal is the better fit for small business: we rate it 7/10 for them, against 4/10 for Hootsuite.
