Brevo vs Mailchimp Comparison
Compare Brevo vs Mailchimp features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Mailchimp
6.6/10
Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Cost | 8/10 | 4/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $13/mo Essentials |
| Estimated cost for 10 users | $499/mo Professional | $350/mo Premium |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
Brevo vs Mailchimp cost by team size
Brevo and Mailchimp cost the same at 1 user; Mailchimp costs less from 5 to 10 users.
| Team size | Brevo | Mailchimp |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | $20/moStandard |
| 10 users | $499/moProfessional | $350/moPremium |
| 25 users | Contact for pricing | $350/moPremium |
| 50 users | Contact for pricing | $350/moPremium |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Cost score (8/10 vs 4/10)
- Higher Security score (7/10 vs 6/10)
- Better fit for developers (6/10 vs 2/10)
Why choose Mailchimp
- Lower estimated cost for 10 users: $350/mo vs $499/mo
- Higher Customization score (7/10 vs 6/10)
- Higher Integration score (8/10 vs 7/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Mailchimp
Pros
- Reviewers on G2 and Capterra often praise the template library and easy navigation, which help non-technical users send campaigns quickly.
- Large review base, with a 4.5 rating on Capterra from more than 17,000 reviews and 4.3 on G2.
- Standard includes up to 200 automation flows, predictive segments and generative AI tools at a low starting price.
- Premium adds enterprise SSO, unlimited seats and dedicated onboarding for larger teams.
Cons
- Costs rise steeply with list size. Premium starts at 350 USD a month, and reviewers rank pricing as the top complaint.
- New accounts are billed for unsubscribed and unconfirmed contacts, and going over the plan limit triggers overage fees.
- In January 2026 the Free plan was cut to 250 contacts and 500 sends a month, and automations were removed from it.
- Reviewers on G2 and Capterra say support is slow or inconsistent, especially for integration troubleshooting.
- Essentials limits automation flows to four steps.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Mailchimp. The largest gap is in Cost: 8/10 for Brevo and 4/10 for Mailchimp.
Mailchimp costs less for 10 users: about $350/mo on its Premium plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Mailchimp have a free plan.
Brevo is the better fit for developers: we rate it 6/10 for them, against 2/10 for Mailchimp.
