Sierra Interactive

Sierra Interactive is a real estate lead generation and CRM platform for teams and brokerages. Founded in 2007 and headquartered in Louisville, Kentucky, it combines leased IDX websites connected to the MLS with a CRM that tracks lead activity on those sites: visits, saved listings, showing requests, and information requests. Agents follow up through action plans, traditional or fully automated, that mix emails, tasks, and texts. A one-line dialer handles calls, SMS, MMS, bulk texting, and ringless voicemail, and the company also offers managed Google Ads campaigns. A free iOS and Android app gives managers access to all CRM data and gives agents their assigned leads, but it only unlocks once the dialer is connected. Third-party pricing reviews disagree. AgentAdvice lists a Core package at $499.95 a month and a Growth package from $699.95 a month, each with five users and one MLS connection, on a 12-month agreement. Extra users cost $100 a month per block of five, and each extra MLS connection costs $25 a month. CostBench instead lists Starter, Essential, and Growth packages between about $300 and $725 a month, plus a $500 setup fee on monthly billing, so buyers should get a written quote. Sierra connects to other tools mainly through Zapier, which offers 7 triggers and 10 actions and links to apps such as Follow Up Boss, Mailchimp, HubSpot, Slack, and CallRail. The main limitations are the premium price, which suits teams better than solo agents, websites that are leased rather than owned, and lead-source and revenue reporting that reviewers describe as manual.