REIkit
5.2/10REIkit is an all-in-one CRM and marketing platform for real estate wholesalers and house flippers. It combines motivated-seller lead lists, skip tracing, multichannel outreach and deal analysis.
Data last updated November 2026 · Our methodology
Overview
REIkit, also written REI/kit, is a platform for real estate investors, mainly wholesalers and fix-and-flip operators. It gives them the full process of finding and working off-market sellers in one place. Users can pull motivated-seller lists from eight list types with up to 85 filters, and skip trace owners with a DNC check. They can then run automated campaigns across SMS, email, direct mail postcards, ringless voicemail and a browser webphone. Calls can be recorded and transcribed, and SMS includes 10DLC compliance. SmartText AI drafts texts and emails. Leads land in a built-in CRM with a sales funnel, task assignment, drip campaigns and team roles. Each plan includes SEO-friendly lead capture websites that feed that CRM. There are also deal analysis tools: an ARV calculator built on local comps, a rehab cost estimator and deal reports for lenders and buyers. Pricing is month-to-month with a 14-day trial. Starter costs $64 a month for one user with 5,000 contacts. Success costs $104 for up to 3 users. Scale costs $204 for up to 10 users with unlimited contacts. Usage beyond the monthly allowances is billed per unit. For integrations, the vendor names a Zapier connection that it describes as beta, plus lead imports from sources such as ListSource and Podio. Its main limitations are the lack of a native mobile app or multi-line power dialer, and a team cap of 10 users.
Our Rating
Who REIkit is best for
Best software for Real EstateGood fit
Built specifically for real estate wholesalers and flippers, with seller lead lists, skip tracing and ARV tools.
Month-to-month plans from $64 suit solo investors and small teams of up to 10 users.
Less suited
Teams are capped at 10 users and there is little integration or admin depth.
Pros & Cons
Pros
- Lead lists, skip tracing, outreach, CRM and deal analysis share one subscription, so wholesalers do not need to stitch several tools together.
- One campaign tool can automate up to five channels: SMS, email, postcards, ringless voicemail and calls.
- Every paid plan includes SEO-friendly lead capture websites that feed leads straight into the CRM.
- Month-to-month billing with a 14-day trial and an entry price of $64.
Cons
- There is no native mobile app, and reviewers say it is poor for driving for dollars.
- There is no built-in multi-line dialer, so high-volume cold callers need an outside tool such as Mojo.
- Teams are capped at 10 users, and the Zapier integration is still described as beta.
- Usage beyond the monthly allowances is billed per unit, and subscriptions are not refunded for partial months.
Key Features
Not included
- Mobile Access
REIkit Pricing
Marketing Starter
- 5,000 CRM contacts
- 1 lead capture website
- Email and chat support
- 30 analysis projects per month
- 50 skip-traced leads per month
- 1 local number with 100 minutes
- 100 texts and 1,000 emails per month
- 50 motivated seller leads per month, 1 list type
Marketing Success
- Ringless voicemail
- 25,000 CRM contacts
- Team task assignment
- 3 lead capture websites
- 1 GB of document storage
- 60 analysis projects per month
- 100 skip-traced leads per month
- 3 local numbers with 300 minutes
- Phone, email, chat and Zoom support
- 200 texts and 3,000 emails per month
- 100 leads per month across 8 list types with 85 filters
Marketing Scale
- Ringless voicemail
- Unlimited CRM contacts
- 10 lead capture websites
- 5 GB of document storage
- Concierge lead migration
- 2 hours of one-on-one training
- 120 analysis projects per month
- 250 skip-traced leads per month
- 8 local numbers with 500 minutes
- 500 texts and 10,000 emails per month
- 250 leads per month across 8 list types with 85 filters
Frequently Asked Questions
Yes. Paid plans come with a 14-day trial, and you can cancel during the trial without being charged.
Plans are billed month to month with no contract. Payments are not refunded for full or partial months, but service continues until you cancel.
Starter is for one user. Success allows up to 3 team members and Scale up to 10.
It has a browser-based webphone with call recording and transcription. It does not have a multi-line power dialer, so reviewers pair it with dialers such as Mojo.
The vendor names a Zapier integration, which it describes as beta. Leads can also be imported from sources such as ListSource and Podio.
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Ranked near REIkit in CRM
See REIkit in the listREIkit is #353 in CRM by our score.
