Overview
Semrush's platform includes keyword research, site audits, backlink analysis, rank tracking, and content and social media tools. Marketers use it to optimize SEO and PPC campaigns: identify high-value keywords, audit website health, spy on competitors, analyze backlinks, and track ranking positions. It also has advertising research, social media management, and content marketing modules.
Our Rating
7.8
out of 10
Ease of Use
7
Customization
8
Integration
9
Scalability
9
Analytics
10
Security
8
Support
8
Cost
5
Pros & Cons
Pros
- Best SEO tool
- Scalable
- Powerful insights
- Massive database
- Advanced analytics
- All-in-one SEO
Cons
- High cost
- Expensive
- Very expensive
- Overkill beginners
- Complex setup
- Learning curve
Key Features
Reporting & Analytics
Integrations
Semrush Pricing
Pro
$130/month
or $1,199/year (save 23%)
- 5 projects
- Limited social
- 500 keywords tracked
- 100k pages crawled/mo
Most Popular
Guru
$250/month
or $2,519/year (save 16%)
- 15 projects
- 1,500 keywords
- Historical data
- Content marketing platform
Business
$500/month
or $4,999/year (save 17%)
- API access
- 40 projects
- PLA research
- 5,000 keywords
Enterprise
Contact for pricing
- API tailored
- Custom limits
Open interactive pricing calculatorGet a tailored cost breakdown for your team size, billing cycle, and add‑ons.
Frequently Asked Questions
The cost of Semrush depends on your plan, billing cycle, and number of users. Most teams start with a core plan and add seats or add-ons as they grow. Use our pricing calculator to estimate your monthly and annual costs.
Many Semrush plans include a free tier or free trial so you can test the product before paying. Free plans usually come with feature or usage limits, while paid plans unlock full functionality and higher usage limits.
The final price of Semrush is typically influenced by the number of users, the chosen plan tier, billing cycle (monthly vs annual), and any usage-based costs or paid add-ons such as extra contacts, automations, or support.
