Instantly
6.3/10Cold email outreach platform for sales teams and agencies, with unlimited sending accounts, automatic warmup, a B2B lead database, and AI reply agents.
Data last updated November 2026 · Our methodology
Overview
Instantly is a cold email platform built around sending outbound sequences from many mailboxes at once. Paid plans let you connect unlimited Gmail, Outlook, or SMTP accounts with automatic warmup, and campaigns rotate sending across those inboxes. Replies from every account land in a shared inbox called Unibox. Around that core, Instantly sells separate modules: SuperSearch, a database of 450M+ B2B contacts that uses credits and offers waterfall enrichment, plus a lightweight CRM, inbox placement testing, website visitor identification, and AI agents that write sequences and handle replies. Campaigns support multi-variant testing, which Instantly calls A/Z testing, with auto-optimization toward a chosen metric. The product suits lead generation agencies, startups, and SDR teams that send high volumes. It is not built for newsletters or ecommerce marketing. Pricing is modular. Outreach plans go from Growth at $47 a month (5,000 emails, 1,000 contacts) up to Light Speed at $358 a month (500,000 emails), with about 20 percent off on annual billing. Lead credits, CRM, and visitor tracking cost extra, and bundles run from $94 to $555 a month. Native integrations include HubSpot, Salesforce, Slack, and Zapier, and there is a v2 REST API with webhooks, a TypeScript SDK, and an MCP server. The main limitation is cost and billing friction. Separate modules add up quickly, fees are non-refundable, plans renew automatically, and recent Trustpilot reviews complain about refunds, done-for-you mailbox issues, and support for complex accounts.
Our Rating
AI Software6.3/10
Marketing6.3/10
Who Instantly is best for
Best software for AgenciesGood fit
An Agency bundle, the SISR system, sub-workspace management through the API, and unlimited mailboxes all target lead generation agencies.
Built for outbound prospecting, with sequences, a lead database, an AI reply agent, and a CRM pipeline.
The $47 entry plan with unlimited mailboxes and warmup fits founder-led outbound.
Commonly used for B2B SaaS outbound, with API and webhook support.
Less suited
Cheap to start, but costs climb once credits and the CRM are added.
Custom plans exist, but there is no public SOC 2 attestation, hosting is US-only by default, and SSO is not documented.
Focused on cold outreach rather than newsletters, landing pages, or opt-in marketing automation.
Pros & Cons
Pros
- Unlimited email accounts with automatic warmup on every outreach plan, so agencies are not charged per mailbox or per seat.
- Campaign builder and setup are consistently described by reviewers as fast, and campaigns can launch within minutes.
- Multi-variant A/Z testing per sequence step, with auto-optimization toward reply, positive reply, click, or open rate.
- Outreach, a 450M+ contact database with waterfall enrichment, CRM, placement testing, and visitor identification are all available in one account.
- Strong G2 reputation, with about 4.8 out of 5 from several thousand reviews.
- A developer-friendly v2 API with scoped keys, webhooks, a TypeScript SDK, a CLI, and an MCP integration.
Cons
- Pricing is modular, so lead credits, CRM, visitor tracking, and placement tests each add to the bill, and lead credits do not roll over.
- Replying from Unibox and teammate access are gated above the entry Growth plan.
- Fees are non-refundable and plans auto-renew. Recent Trustpilot reviews cite unexpected renewals and refused refunds.
- Warmup health scores may not reflect real inbox placement, and users report domain issues with done-for-you mailboxes.
- No public SOC 2 report, and hosting is on US-based AWS with no default EU data residency.
- Email-only sequences with no native LinkedIn step, and the built-in CRM is lightweight.
Key Features
Not included
- Social Media Scheduling
Instantly Pricing
Credits Growth (SuperSearch)
or $451.20/year (save 20%)
- Bring your own LLM key
- Export to CRM and outreach
- 1,500 to 2,000 credits per month
- 450M+ lead database with 13 filters
- Web researcher agent and AI email writer
- Waterfall email enrichment from 5+ providers
Outreach Growth
or $451.20/year (save 20%)
- Chat support
- 1,000 contacts
- 5,000 emails per month
- Unlimited email accounts and warmup
Bundle Starter
or $1,020/year (save 10%)
- 5,000 emails
- 1,000 contacts
- AI Sales Agent
- 1,500 lead credits
- 450M+ B2B lead database
Credits Supersonic
or $1,047.60/year (save 10%)
- Advanced lead quality filters
- 5,000 to 7,500 credits per month
Outreach Hypergrowth
or $1,026.96/year (save 20%)
- 25,000 contacts
- Reply from Unibox
- Premium live support
- 125,000 emails per month
- Built-in CRM integrated with Unibox
Bundle Scale
or $2,100/year (save 10%)
- 100,000 emails
- AI Reply Agent
- Unibox replies
- 25,000 contacts
- 5,000 lead credits
- Premium live support
- Advanced deliverability
Hyper Credits
or $2,127.60/year (save 10%)
- Advanced lead quality filters
- 10,000 to 200,000 credits per month (starting price shown)
Outreach Light Speed
or $3,435.60/year (save 20%)
- SISR system
- 100,000 contacts
- 500,000 emails per month
- Everything in Hypergrowth
Bundle Agency
or $6,000/year (save 10%)
- SISR system
- 500,000 emails
- 100,000 contacts
- 10,000 lead credits
- Everything in Scale
Credits Enterprise
- 200,000+ credits
- Dedicated account manager and Slack channel
Outreach Enterprise
- 100,000+ contacts
- 500,000+ emails per month
- Private deliverability network
- Dedicated account manager and shared Slack channel
Frequently Asked Questions
Instantly advertises a free start with no credit card required. Third-party reviews describe a 14-day trial limited to about 250 contacts.
According to terms updated in September 2026, fees are non-refundable, unused time is not prorated, and plans renew automatically. You cancel each subscription in the settings, and emailing support does not count as cancelling.
All paid outreach plans allow unlimited email accounts with warmup. The limits are on monthly emails and contacts, from 5,000 emails and 1,000 contacts on Growth up to 500,000 emails on Light Speed.
There are native integrations with HubSpot and Salesforce. Pipedrive, Zoho, and other tools connect through webhooks, Zapier, or Make. Native sync is mostly one-way, and Instantly points to partner OutboundSync for two-way sync.
Instantly publishes a DPA with GDPR and UK clauses, a sub-processor list, and supports two-factor authentication. No public SOC 2 report was found, and primary hosting is AWS in the US.
Yes. API v2 uses scoped bearer-token keys and offers webhooks for campaign, email, lead, and meeting events. It also has a TypeScript SDK, a CLI, and an MCP integration for AI assistants.
No. SuperSearch lead data runs on a separate credit plan, starting at $47 a month for 1,500 to 2,000 credits, unless you buy a bundle that combines outreach and credits.
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