Netcore Customer Engagement Platform

Netcore Customer Engagement Platform, formerly known as Smartech, is the marketing automation product of Netcore, a Mumbai-based marketing technology company founded in 1997. It lets B2C and ecommerce brands build segments from behavioral data and run triggered journeys across app push, web push, in-app, web, WhatsApp, email, SMS, RCS and voice. It ties into Netcore's other products, including a customer data platform, personalization, Unbxd product discovery and a newer agentic marketing layer with AI agents for building audiences, writing content and scheduling. Netcore says it handles more than 50 billion push notifications and 200 million WhatsApp messages a month, so it is aimed at high-volume consumer apps and retailers more than small businesses. Netcore does not publish prices. Its pricing page lists a Growth plan and an Enterprise plan, both quoted on request based on engagement volume, channels and goals. Enterprise adds predictive AI and dedicated support. Netcore also promotes outcome-linked pricing and says up to 30% of the platform fee can be tied to business KPIs. Named technology partners include Shopify, AppsFlyer, Databricks, Snowflake and Limechat, and Netcore is a Meta partner for WhatsApp. Reviewers on G2 and Capterra rate it about 4.5 out of 5 and praise its automation and responsive account teams. The main drawback is an interface that reviewers often call inconsistent or overwhelming, along with reporting that some find shallow.