Drip
5.9/10Email marketing automation platform for online stores, with behavior-triggered workflows, ecommerce segmentation, revenue attribution and an optional paid SMS add-on.
Data last updated November 2026 · Our methodology
Overview
Drip is an email marketing automation tool built for ecommerce brands, especially merchants on Shopify, WooCommerce and BigCommerce. It sends automated messages when shoppers take actions such as abandoning a cart, placing an order, crossing a lifetime-value threshold or entering a segment. It also includes more than 40 prebuilt workflow playbooks for cart recovery, win-back, post-purchase and review requests, plus dynamic product blocks and revenue attribution reports. Pricing is one plan that rises with the number of active contacts. Every tier includes unlimited email sends and all features. Third-party sources dated 2026 put it at about $39 a month for 2,500 contacts, $89 for 5,000 and $154 for 10,000, with custom pricing for very large lists. SMS is billed separately in tiers starting at $39 a month, and you turn it on by contacting Drip support. There is a 14-day free trial but no free plan. Drip suits small and mid-sized online retailers who want automation focused on revenue without paying enterprise prices. The main drawback is cost: prices climb steeply as lists grow. Testing and reporting are also limited. A/B tests cover subject lines only, there is no landing page builder, and integrations are thin outside the core ecommerce platforms. Live chat support is only offered on higher tiers.
Our Rating
Who Drip is best for
Good fit
Small online stores get the full feature set from $39 a month and can use ready-made ecommerce playbooks.
Ecommerce marketing teams get revenue attribution and workflow playbooks, but A/B testing and reporting are limited.
- Mid-Market7/10
Mid-sized retailers get strong behavioral automation, but costs rise quickly at tens of thousands of contacts.
Less suited
A DTC startup can start on the free trial and the low entry tier, but there is no permanent free plan, unlike some rivals.
Custom pricing exists for large lists, but limited testing, reporting and integrations make it a weaker fit for large organizations.
- Sales Teams3/10
Reviews describe it as ecommerce-focused, and ActiveCampaign is named as the better choice for B2B and CRM needs.
Pros & Cons
Pros
- Workflows can trigger on ecommerce events such as cart activity, orders, lifetime value thresholds and browsing behavior.
- Every tier includes all features and unlimited email sends, so small stores are not locked out of automation.
- More than 40 prebuilt playbooks cover common store flows such as cart abandonment, win-back and review requests.
- Reviewers often praise the support team, and larger accounts (17,500+ contacts) get onboarding and free migration help.
Cons
- Contact-based pricing climbs steeply as lists grow, and several reviewers call it expensive.
- A/B testing covers subject lines only, with no multivariate tests or split tests inside workflows.
- There is no landing page builder, and reporting is described as limited compared with Klaviyo.
- Integrations are thin outside the main ecommerce platforms, and there is no native Wix integration.
- Live chat support is limited to plans of about $99 a month and up. Lower tiers get email support only.
Key Features
Drip Pricing
Up to 2,500 contacts
- Email support
- 14-day free trial
- All features included
- Unlimited email sends
- Up to 2,500 active contacts
Up to 5,000 contacts
- All features included
- Unlimited email sends
- Up to 5,000 active contacts
Up to 10,000 contacts
- Live chat support
- All features included
- Unlimited email sends
- Up to 10,000 active contacts
Enterprise
- Custom pricing for lists above self-serve tiers
- Onboarding program and migration help for larger accounts
Frequently Asked Questions
Third-party sources from 2026 list one all-features plan priced by contacts: about $39 a month for 2,500 contacts, $89 for 5,000 and $154 for 10,000, with custom pricing for very large lists. Drip's pricing page could not be checked directly, so confirm the current figures with Drip.
No. Drip offers a 14-day free trial with full features and no credit card required, but there is no permanent free tier.
No. Drip's help center describes SMS as billed separately in tiers starting at $39 a month. The price adjusts as your SMS list and message volume grow, and you enable it by contacting Drip support.
Billing is based on active people, using the highest active count from the previous month. Going over the high-volume send limit can automatically move you to a higher plan.
Drip has native integrations with Shopify, WooCommerce and BigCommerce, plus Facebook Custom Audiences, Privy and JustUno. It also connects through Zapier, Make and a REST API.
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