Overview
Drip is an e-commerce marketing automation platform (owned by Leadpages/Newfold) focused on B2C online retailers and subscription businesses. It offers advanced email workflows, multi-channel touches (email, SMS, site messages), deep audience segmentation, revenue analytics, and integrations with Shopify, WooCommerce, BigCommerce.
Our Rating
7.8
out of 10
Ease of Use
8
Customization
8
Integration
8
Scalability
7
Analytics
9
Security
8
Support
7
Cost
7
Pros & Cons
Pros
- Great for ecommerce
- Highly scalable
- Powerful workflows
- Flexible automation
- Advanced features
- Good segmentation
Cons
- Pricey
- Learning curve
- Expensive
- Limited CRM
- Needs expertise
- UI complexity
Key Features
Email Marketing
Marketing Automation
Landing Pages
Segmentation
SMS Marketing
Reporting & Analytics
Integrations
E-commerce Features
Drip Pricing
Starter
$39/month
or $468/year (save 0%)
- Unlimited emails
- Full functionality
- Up to 2,500 contacts
Open interactive pricing calculatorGet a tailored cost breakdown for your team size, billing cycle, and add‑ons.
Frequently Asked Questions
The cost of Drip depends on your plan, billing cycle, and number of users. Most teams start with a core plan and add seats or add-ons as they grow. Use our pricing calculator to estimate your monthly and annual costs.
Many Drip plans include a free tier or free trial so you can test the product before paying. Free plans usually come with feature or usage limits, while paid plans unlock full functionality and higher usage limits.
The final price of Drip is typically influenced by the number of users, the chosen plan tier, billing cycle (monthly vs annual), and any usage-based costs or paid add-ons such as extra contacts, automations, or support.
