Constant Contact
5.8/10Email and SMS marketing platform with event registration, sign-up forms and basic automation, aimed at small businesses and nonprofits that want live support.
Data last updated November 2026 · Our methodology
Overview
Constant Contact is an email marketing platform built for small businesses, nonprofits and franchises that want to run newsletters and promotions without technical help. Every plan includes a drag-and-drop editor, templates, an AI copy generator, sign-up forms, social posting, event registration and ticketing, and payment collection. Live phone and chat support and one-to-one onboarding are available from the cheapest plan up. Standard, which the vendor labels as recommended, adds scheduling, subject-line A/B testing, three prebuilt automation paths and more detailed reporting. Premium adds custom and ecommerce automations, dynamic content, revenue reporting, Google Ads tools and 500 SMS messages a month. Pricing depends on contact count. In autumn 2026 the US list prices were 12, 35 and 80 dollars a month for up to 500 contacts, rising to about 120, 160 and 275 dollars at 10,000 contacts. Prepaying for 12 months saves up to 15 percent, and nonprofits can save up to 30 percent. Each plan's monthly sends are capped at a multiple of the contact count, and extra sends are billed per email. The free plan has been withdrawn. The main drawback is cost as a list grows. Automation and A/B testing are also basic below Premium, and reviewers find the interface dated next to newer tools.
Our Rating
Who Constant Contact is best for
Good fit
Built for nonprofits, with up to 30 percent off and event ticketing included.
Reviewers consistently point non-technical small business owners to it because live phone support and onboarding come with every plan.
Less suited
Premium adds ecommerce automations and revenue reporting.
The entry price is low, but there is no free plan and costs climb quickly as the list grows, which weighs on budget-conscious startups.
A Multi-Account option exists for teams that need five or more accounts, but its pricing is not public.
The Lite plan at 12 USD with live support suits solo users with small lists.
Teams get up to three users on Standard and unlimited users on Premium, but branching automation and testing are limited compared with ActiveCampaign or HubSpot.
- Mid-Market5/10
It can handle larger lists, but contact-based pricing gets expensive and accounts above 50,000 contacts need a sales quote.
Its integrations, automation depth and data use are aimed at small organisations rather than complex enterprise needs.
It includes only basic social posting.
Pros & Cons
Pros
- Live phone and chat support plus one-to-one onboarding are included from the cheapest Lite plan.
- Event registration, ticketing and payment collection are built into every plan, so small organisations do not need a separate events tool.
- The drag-and-drop editor and templates suit non-marketers who need to send newsletters quickly.
- Nonprofits can save up to 30 percent by prepaying for a year.
Cons
- Prices climb steeply with list size, reaching about 160 dollars a month for Standard at 10,000 contacts.
- Custom and ecommerce automations are only on Premium. The lower plans get one or three prebuilt paths.
- A/B testing is limited to subject lines.
- The free plan was removed, and reviewers report billing and cancellation complaints.
- Reviewers describe the interface as dated and needing more clicks than newer competitors.
Key Features
Constant Contact Pricing
Lite
or $122/year (save 15%)
- Basic reporting
- Live phone and chat support
- Sign-up forms, events and payments
- Starting price for up to 500 contacts
- 1 automation path and 1 custom segment
- Monthly sends capped at 10 times the contact count
- Drag-and-drop editor, templates and AI copy generator
Standard
or $357/year (save 15%)
- Scheduled sends
- Subject line A/B testing
- Reports on who opened and clicked
- Starting price for up to 500 contacts
- 3 prebuilt automation paths and 10 custom segments
- Monthly sends capped at 12 times the contact count
Premium
or $816/year (save 15%)
- Unlimited users
- Revenue reporting
- Priority onboarding
- 500 SMS per month included
- Custom and ecommerce automations
- Starting price for up to 500 contacts
- Dynamic content and unlimited segments
- Google Ads manager and SEO recommendations
- Monthly sends capped at 24 times the contact count
Multi-Account
- Price on request from sales
- For organisations needing 5 or more accounts
Frequently Asked Questions
No. The permanent free plan has been withdrawn. Only a limited free trial is offered, and sources disagree on its length and send cap, so check the current terms when signing up.
Prices depend on contact count. In autumn 2026 the US list prices at 10,000 contacts were about 120 dollars a month for Lite, 160 for Standard and 275 for Premium. Lists above 50,000 contacts need a quote from sales.
Each plan allows a multiple of your contact count in sends: 10 times on Lite, 12 on Standard and 24 on Premium. Emails above that still go out but are billed at 0.002 dollars each.
Prepaying for 12 months cuts prices by up to 15 percent. Eligible nonprofits can get up to 30 percent off a 12-month prepayment.
Lite allows one user, Standard three, and Premium unlimited users. Organisations that need five or more separate accounts can ask sales about the Multi-Account option.
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