Constant Contact vs Dotdigital Comparison
Compare Constant Contact vs Dotdigital features, pricing, and more.
Last updated: November 2026
Constant Contact
5.8/10
Email and SMS marketing platform with event registration, sign-up forms and basic automation, aimed at small businesses and nonprofits that want live support.
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 6.8/10 |
| Scalability | 5/10 | 8/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 5/10 | 6/10 |
| Security | 6/10 | 9/10 |
| Support | 8/10 | 7/10 |
| Cost | 4/10 | 4/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 5/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $12/mo Lite | Contact for pricing |
| Estimated cost for 10 users | $80/mo Premium | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
Constant Contact vs Dotdigital cost by team size
| Team size | Constant Contact | Dotdigital |
|---|---|---|
| 1 user | $12/moLite | Contact for pricing |
| 5 users | $80/moPremium | Contact for pricing |
| 10 users | $80/moPremium | Contact for pricing |
| 25 users | $80/moPremium | Contact for pricing |
| 50 users | $80/moPremium | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Constant Contact
- Higher Ease of Use score (8/10 vs 7/10)
- Higher Support score (8/10 vs 7/10)
- Better fit for small business (9/10 vs 4/10)
- Better fit for freelancers (5/10 vs 1/10)
Why choose Dotdigital
- Higher Scalability score (8/10 vs 5/10)
- Higher Security score (9/10 vs 6/10)
- Better fit for enterprise (7/10 vs 3/10)
- Better fit for marketing teams (9/10 vs 5/10)
Pros & Cons
Constant Contact
Pros
- Live phone and chat support plus one-to-one onboarding are included from the cheapest Lite plan.
- Event registration, ticketing and payment collection are built into every plan, so small organisations do not need a separate events tool.
- The drag-and-drop editor and templates suit non-marketers who need to send newsletters quickly.
- Nonprofits can save up to 30 percent by prepaying for a year.
Cons
- Prices climb steeply with list size, reaching about 160 dollars a month for Standard at 10,000 contacts.
- Custom and ecommerce automations are only on Premium. The lower plans get one or three prebuilt paths.
- A/B testing is limited to subject lines.
- The free plan was removed, and reviewers report billing and cancellation complaints.
- Reviewers describe the interface as dated and needing more clicks than newer competitors.
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Not sold on either?
Frequently Asked Questions
Dotdigital scores higher on our Marketing criteria: 6.8/10 against 5.8/10 for Constant Contact. The largest gap is in Scalability: 5/10 for Constant Contact and 8/10 for Dotdigital.
No, neither Constant Contact nor Dotdigital lists a free plan.
Constant Contact is the better fit for small business: we rate it 9/10 for them, against 4/10 for Dotdigital.
