AWeber
6.1/10Email marketing platform for small businesses and creators, with newsletters, automations, landing pages, sign-up forms, AI writing help and light ecommerce tools.
Data last updated November 2026 · Our methodology
Overview
AWeber is one of the oldest email marketing services. It was founded in 1998 by Tom Kulzer and is based in Chalfont, Pennsylvania. It covers newsletters, behavioral automations, landing pages, sign-up forms, A/B split testing, RSS-to-email and segmentation. It also has AI tools for subject lines, newsletter drafts and branded templates, plus Stripe checkout and Shopify, WooCommerce and PayPal integrations. It suits solo creators, bloggers and small businesses that want a straightforward tool and round-the-clock support. Pricing is based on the number of subscribers. Lite starts at 15 USD a month for up to 500 subscribers and limits you to one list, three landing pages, three automations and one custom segment. Plus starts at 30 USD a month and removes those limits, adds sales tracking and removes AWeber branding. Annual billing lowers the entry tiers to about 150 and 240 USD a year. A Done For You tier adds expert setup and newsletter drafts for a one-time setup fee. Lists over 100,000 subscribers need a custom quote. Recent reviews and the current pricing page show no free plan; a trial is offered instead. The main drawbacks are steep cost increases as lists grow, monthly send caps tied to list size, automation that is shallower than ActiveCampaign's, an interface many reviewers call dated, and no SMS channel.
Our Rating
Who AWeber is best for
Good fit
RSS-to-email sends campaigns automatically from blog, podcast and YouTube feeds, and the vendor targets creators.
Solo creators get AI newsletter drafting, RSS-to-email and a 15 USD entry plan.
The simple builder, 24/7 support and low entry tiers fit small businesses that run newsletters and basic automations.
It is cheap to start, but costs rise steeply as the list grows and automation depth is limited.
Less suited
It offers light ecommerce tools through Stripe checkout and Shopify and WooCommerce integrations.
Plus allows unlimited users and segments, but reviewers find automation and templates limited compared with more advanced platforms.
- Mid-Market4/10
Large lists become expensive, at about 600 to 750 USD a month for 100,000 subscribers, and advanced automation is weaker than rivals'.
The notes mention no multi-client features.
Lists over 100,000 subscribers need a custom quote, and the feature set is aimed at small senders.
Pros & Cons
Pros
- Support is the most praised area in reviews, and every plan includes 24/7 support (priority support on Plus).
- AI tools draft weekly newsletters, suggest subject lines and build a branded template from your own assets.
- RSS-to-email sends campaigns automatically when a blog, podcast or YouTube feed publishes, which suits content creators.
- Plus removes caps on lists, automations, segments and users at a low entry price of 30 USD a month.
Cons
- Costs climb steeply with list size, reaching about 600 to 750 USD a month at 100,000 subscribers.
- Lite is restrictive: one list, three automations, one segment and AWeber branding.
- Reviewers often call the interface dated, and say templates and advanced automation are limited.
- There is no SMS channel and no free plan on the current pricing page, and monthly sends are capped at 10 to 12 times list size.
- Some reviewers report that deliverability has declined.
Key Features
Not included
- Webinars
- SMS Marketing
AWeber Pricing
Lite
or $150/year (save 17%)
- Up to 3 users
- 1.0% transaction fee on sales
- 24/7 support and message analytics
- Sends up to 10 times your subscriber count per month
- 1 email list, 3 landing pages, 3 automations, 1 custom segment
- Price shown is for 0-500 subscribers; scales by list size up to 150,000
Plus
or $240/year (save 33%)
- Priority 24/7 support
- AWeber branding removed
- Sales tracking with 0.6% transaction fee
- Advanced reporting and landing page features
- Sends up to 12 times your subscriber count per month
- Unlimited lists, landing pages, automations, segments and users
- Price shown is for 0-500 subscribers; scales by list size up to 150,000
Custom (100,000+ subscribers)
- Contact sales
- Custom pricing for lists above 100,000 subscribers
Done For You
- Everything in Plus
- Weekly newsletter drafts and a 1:1 setup call
- Branded template, landing page, thank-you page and sign-up form
- Expert setup within 7 days of emails, landing pages, workflows and integrations
- About 20 USD per month billed annually at the entry tier, plus a one-time setup fee shown as 79 USD (promotional)
Frequently Asked Questions
The current pricing page lists only the Lite, Plus and Done For You plans. Recent 2026 reviews say the old free plan for up to 500 subscribers has been replaced by a trial.
On monthly billing, Lite costs 100 USD a month and Plus costs 135 USD a month. Annual billing costs 1,000 USD and 1,350 USD a year.
Yes. Lite allows up to 10 times your subscriber count each month. Plus and Done For You allow up to 12 times.
No. Reviews say AWeber does not offer SMS, and webinars are available only through third-party integrations.
Published tiers go up to 150,000 subscribers. AWeber asks larger accounts to contact sales for custom pricing.
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