Braze Pricing
Every Braze plan with its monthly and annual price, what it costs for common team sizes, and a calculator to estimate your own monthly cost before you buy.
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Plans and prices
| Plan | Monthly billing | Annual billing (per month) | Per user or flat | Users | Free tier |
|---|---|---|---|---|---|
| Braze Enterprise | Contact sales | Contact sales | — | No limit listed | No |
| Braze Go | Contact sales | Contact sales | — | No limit listed | No |
| Braze Pro | Contact sales | Contact sales | — | No limit listed | No |
| Braze Select | Contact sales | Contact sales | — | No limit listed | No |
Prices last updated November 2026.
What Braze costs by team size
| Team size | 1 user | 5 users | 10 users | 25 users | 50 users |
|---|---|---|---|---|---|
| Monthly cost | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges.
Braze Pricing Calculator
Estimate your team's real monthly and annual cost based on seats, billing cycle, and add-ons.
Cost breakdown
Estimated from the vendor's published prices, last updated November 2026. Actual costs may vary based on negotiated contracts. How we collect prices
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Use this estimate to align with your team, then start a trial or subscription.
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Braze pricing FAQs
No. Pricing is quote-based and depends on monthly active users, a Profile allotment, Action Credits, support plan and add-ons. Third-party estimates mostly fall between 60,000 and 200,000 USD a year.
Generally not. Reviews and pricing guides describe it as enterprise-focused and possibly cost-prohibitive for startups and small firms.