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Braze Pricing

Every Braze plan with its monthly and annual price, what it costs for common team sizes, and a calculator to estimate your own monthly cost before you buy.

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Plans and prices

PlanMonthly billingAnnual billing (per month)Per user or flatUsersFree tier
Braze EnterpriseContact salesContact sales—No limit listedNo
Braze GoContact salesContact sales—No limit listedNo
Braze ProContact salesContact sales—No limit listedNo
Braze SelectContact salesContact sales—No limit listedNo

Prices last updated November 2026.

What Braze costs by team size

The plan that fits each team size, billed monthly, before add-ons and usage charges.

Braze Pricing Calculator

Estimate your team's real monthly and annual cost based on seats, billing cycle, and add-ons.

Billing cycle

Cost breakdown

Total monthly costFree
Per year on annual billingFree
Cost per userFree/mo

Estimated from the vendor's published prices, last updated November 2026. Actual costs may vary based on negotiated contracts. How we collect prices

Ready to try Braze?

Use this estimate to align with your team, then start a trial or subscription.

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Better value alternatives

See what similar tools would cost for the same team size.

Braze pricing FAQs

No. Pricing is quote-based and depends on monthly active users, a Profile allotment, Action Credits, support plan and add-ons. Third-party estimates mostly fall between 60,000 and 200,000 USD a year.

Generally not. Reviews and pricing guides describe it as enterprise-focused and possibly cost-prohibitive for startups and small firms.