OneSignal vs Sprout Social: Complete Comparison (2026)
An in-depth comparison of OneSignal and Sprout Social to help you choose the right tool for your business.
Last updated: November 2026
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Sprout Social
6.7/10
Sprout Social is a social media management platform for publishing, engagement, listening and reporting, sold per seat to mid-market and enterprise marketing teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.7/10 |
| Analytics | 6/10 | 9/10 |
| Cost | 7/10 | 2/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 8/10 | 7/10 |
| Scalability | 8/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $19/mo Growth | $99/user/mo Essentials |
| Estimated cost for 10 users | Free Free | $990/mo Essentials |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
OneSignal vs Sprout Social cost by team size
OneSignal costs less at every team size we checked.
| Team size | OneSignal | Sprout Social |
|---|---|---|
| 1 user | FreeFree | $99/moEssentials |
| 5 users | FreeFree | $495/moEssentials |
| 10 users | FreeFree | $990/moEssentials |
| 25 users | FreeFree | $2,475/moEssentials |
| 50 users | FreeFree | $4,950/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose OneSignal
- Has a free plan (Sprout Social does not)
- Lower estimated cost for 10 users: Free vs $990/mo
- Higher Cost score (7/10 vs 2/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for small business (7/10 vs 4/10)
Why choose Sprout Social
- Higher Analytics score (9/10 vs 6/10)
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Sprout Social
Pros
- G2 users mention ease of use more than 1,200 times, which points to an interface teams learn quickly.
- Reviewers often describe the reporting and analytics as best-in-class among social media tools.
- The Smart Inbox gathers messages and reviews from all networks into one queue for engagement and customer care.
- A 30-day free trial with no credit card lets teams test the platform fully before buying.
Cons
- Every seat is charged, so Standard costs $249 a seat on monthly billing and team costs rise quickly.
- Listening and Premium Analytics are paid add-ons with no published prices.
- Trustpilot reviews, around 2 out of 5, center on auto-renewal, contract lock-in and difficult cancellation.
- Competitor insights need Professional, and API access needs Advanced.
- Some lower-tier customers report slow support and account managers who changed without notice.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.7/10 for Sprout Social. The largest gap is in Cost: 7/10 for OneSignal and 2/10 for Sprout Social.
OneSignal costs less for 10 users: free on its Free plan, against about $990/mo on its Essentials plan for Sprout Social, billed monthly.
OneSignal has a free plan; Sprout Social does not list one.
OneSignal is the better fit for small business: we rate it 7/10 for them, against 4/10 for Sprout Social.
