Moosend vs Unbounce Comparison
Compare Moosend vs Unbounce features, pricing, and more.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Unbounce
6.8/10
Landing page builder with A/B testing, AI copywriting and AI traffic routing for marketers and agencies running paid acquisition campaigns.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.8/10 |
| Scalability | 6/10 | 6/10 |
| Analytics | 7/10 | 7/10 |
| Cost | 9/10 | 4/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Security | 6/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $9/mo Pro | $29/mo Starter |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Landing Pages | ||
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
Moosend vs Unbounce cost by team size
Moosend costs less up to 5 users.
| Team size | Moosend | Unbounce |
|---|---|---|
| 1 user | $9/moPro | $29/moStarter |
| 5 users | $9/moPro | $249/moOptimize |
| 10 users | Contact for pricing | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Cost score (9/10 vs 4/10)
- Better fit for small business (9/10 vs 6/10)
- Better fit for e-commerce (8/10 vs 5/10)
Why choose Unbounce
- Higher Customization score (8/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for agencies (8/10 vs 4/10)
- Better fit for marketing teams (9/10 vs 7/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Unbounce
Pros
- Every plan includes unlimited conversions and subdomains, and pages stay live when you exceed the visitor cap.
- The freeform editor and templates let marketers publish a first page in about an hour without a developer.
- Smart Traffic on Optimize routes each visitor to the best-converting variant automatically.
- Dynamic text replacement matches page headlines to Google Ads keywords for higher relevance.
- Build and higher plans include 1,000+ integrations, with native HubSpot and Salesforce connectors and a WordPress plugin.
- Phone, email and live chat support are included on every plan, including Starter.
Cons
- A/B testing requires the Experiment plan, which costs $112 per month billed annually, and Smart Traffic requires the $187 Optimize plan.
- Starter is capped at 5 pages and 500 visitors and has no custom scripts.
- Overage fees exist, but the rate is not published.
- Reviewers on G2, Trustpilot and Hackceleration report steep price increases, charges after cancellation and refused refunds.
- Mobile layouts must be edited separately, and there are no reusable components shared across pages.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.8/10 for Unbounce. The largest gap is in Cost: 9/10 for Moosend and 4/10 for Unbounce.
No, neither Moosend nor Unbounce lists a free plan.
Unbounce is the better fit for agencies: we rate it 8/10 for them, against 4/10 for Moosend.
