Klaviyo vs Sprout Social: Complete Comparison (2026)
An in-depth comparison of Klaviyo and Sprout Social to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Sprout Social
6.7/10
Sprout Social is a social media management platform for publishing, engagement, listening and reporting, sold per seat to mid-market and enterprise marketing teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.7/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 9/10 | 9/10 |
| Cost | 4/10 | 2/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 6/10 | 9/10 |
| Scalability | 8/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/mo Email | $99/user/mo Essentials |
| Estimated cost for 10 users | Free Free | $990/mo Essentials |
| Features | ||
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
Klaviyo vs Sprout Social cost by team size
Klaviyo costs less at every team size we checked.
| Team size | Klaviyo | Sprout Social |
|---|---|---|
| 1 user | FreeFree | $99/moEssentials |
| 5 users | FreeFree | $495/moEssentials |
| 10 users | FreeFree | $990/moEssentials |
| 25 users | FreeFree | $2,475/moEssentials |
| 50 users | FreeFree | $4,950/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Has a free plan (Sprout Social does not)
- Lower estimated cost for 10 users: Free vs $990/mo
- Higher Integration score (9/10 vs 7/10)
- Higher Cost score (4/10 vs 2/10)
- Better fit for small business (7/10 vs 4/10)
Why choose Sprout Social
- Higher Ease of Use score (9/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for customer support teams (7/10 vs 5/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Sprout Social
Pros
- G2 users mention ease of use more than 1,200 times, which points to an interface teams learn quickly.
- Reviewers often describe the reporting and analytics as best-in-class among social media tools.
- The Smart Inbox gathers messages and reviews from all networks into one queue for engagement and customer care.
- A 30-day free trial with no credit card lets teams test the platform fully before buying.
Cons
- Every seat is charged, so Standard costs $249 a seat on monthly billing and team costs rise quickly.
- Listening and Premium Analytics are paid add-ons with no published prices.
- Trustpilot reviews, around 2 out of 5, center on auto-renewal, contract lock-in and difficult cancellation.
- Competitor insights need Professional, and API access needs Advanced.
- Some lower-tier customers report slow support and account managers who changed without notice.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6.7/10 for Sprout Social. The largest gap is in Ease of Use: 6/10 for Klaviyo and 9/10 for Sprout Social.
Klaviyo costs less for 10 users: free on its Free plan, against about $990/mo on its Essentials plan for Sprout Social, billed monthly.
Klaviyo has a free plan; Sprout Social does not list one.
Klaviyo is the better fit for small business: we rate it 7/10 for them, against 4/10 for Sprout Social.
