Klaviyo vs Selzy: Complete Comparison (2026)
An in-depth comparison of Klaviyo and Selzy to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Selzy
6.3/10
Selzy is an email marketing platform for small businesses and beginners, with a drag-and-drop builder, automation, segmentation, A/B testing, and SMS and landing page add-ons.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 8/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Cost | 4/10 | 8/10 |
| Integration | 9/10 | 4/10 |
| Analytics | 9/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo Email | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
Klaviyo vs Selzy cost by team size
Klaviyo and Selzy cost the same at 1 user.
| Team size | Klaviyo | Selzy |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Higher Integration score (9/10 vs 4/10)
- Higher Analytics score (9/10 vs 5/10)
- Better fit for e-commerce (10/10 vs 4/10)
- Better fit for mid-market (9/10 vs 4/10)
Why choose Selzy
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for freelancers (8/10 vs 3/10)
- Better fit for small business (9/10 vs 7/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Selzy
Pros
- The Free plan includes automation, forms, and analytics for up to 100 contacts.
- Every plan includes unlimited emails, with pricing based only on contact count.
- Prepaid email packages suit senders with irregular volumes.
- Capterra reviewers praise the drag-and-drop builder and the variety of templates.
- The built-in quality checker reviews spam risk, authentication, and subject lines before sending.
Cons
- Some reviewers mention limited integrations and reporting options.
- Some reviewers say the drag-and-drop editor occasionally misbehaves.
- The Free and Lite plans allow only one user.
- Integrations and dedicated IPs cost extra.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Selzy. The largest gap is in Integration: 9/10 for Klaviyo and 4/10 for Selzy.
Yes, both Klaviyo and Selzy have a free plan.
Klaviyo is the better fit for e-commerce: we rate it 10/10 for them, against 4/10 for Selzy.
