Kartra vs OneSignal: Complete Comparison (2026)
An in-depth comparison of Kartra and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 7.1/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 4/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 5/10 | 8/10 |
| Security | 5/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $59/mo Essentials | $19/mo Growth |
| Estimated cost for 10 users | $229/mo Growth | Free Free |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Webinars | Not listed | |
Kartra vs OneSignal cost by team size
OneSignal costs less at every team size we checked.
| Team size | Kartra | OneSignal |
|---|---|---|
| 1 user | $119/moStarter | FreeFree |
| 5 users | $119/moStarter | FreeFree |
| 10 users | $229/moGrowth | FreeFree |
| 25 users | $59/moEssentials | FreeFree |
| 50 users | $59/moEssentials | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kartra
- Better fit for content creators (8/10 vs 3/10)
Why choose OneSignal
- Has a free plan (Kartra does not)
- Lower estimated cost for 10 users: Free vs $229/mo
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for enterprise (7/10 vs 2/10)
Pros & Cons
Kartra
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 5.3/10 for Kartra. The largest gap is in Cost: 4/10 for Kartra and 7/10 for OneSignal.
OneSignal costs less for 10 users: free on its Free plan, against about $229/mo on its Growth plan for Kartra, billed monthly.
OneSignal has a free plan; Kartra does not list one.
Kartra is the better fit for content creators: we rate it 8/10 for them, against 3/10 for OneSignal.
