Kartra vs Klaviyo: Complete Comparison (2026)
An in-depth comparison of Kartra and Klaviyo to help you choose the right tool for your business.
Last updated: November 2026
Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 6.9/10 |
| Analytics | 6/10 | 9/10 |
| Cost | 4/10 | 4/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 5/10 | 6/10 |
| Integration | 6/10 | 9/10 |
| Scalability | 5/10 | 8/10 |
| Security | 5/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $59/mo Essentials | $20/mo Email |
| Estimated cost for 10 users | $229/mo Growth | Free Free |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| Webinars | Not listed | |
Kartra vs Klaviyo cost by team size
Klaviyo costs less at every team size we checked.
| Team size | Kartra | Klaviyo |
|---|---|---|
| 1 user | $119/moStarter | FreeFree |
| 5 users | $119/moStarter | FreeFree |
| 10 users | $229/moGrowth | FreeFree |
| 25 users | $59/moEssentials | FreeFree |
| 50 users | $59/moEssentials | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kartra
- Better fit for freelancers (7/10 vs 3/10)
Why choose Klaviyo
- Has a free plan (Kartra does not)
- Lower estimated cost for 10 users: Free vs $229/mo
- Higher Analytics score (9/10 vs 6/10)
- Higher Integration score (9/10 vs 6/10)
- Better fit for enterprise (8/10 vs 2/10)
Pros & Cons
Kartra
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kartra. The largest gap is in Analytics: 6/10 for Kartra and 9/10 for Klaviyo.
Klaviyo costs less for 10 users: free on its Free plan, against about $229/mo on its Growth plan for Kartra, billed monthly.
Klaviyo has a free plan; Kartra does not list one.
Klaviyo is the better fit for enterprise: we rate it 8/10 for them, against 2/10 for Kartra.
