Insightly vs SmartReach.io: Complete Comparison (2026)
An in-depth comparison of Insightly and SmartReach.io to help you choose the right tool for your business.
Last updated: November 2026
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
SmartReach.io
6.6/10
SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 6.6/10 |
| Customization | 7/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 5/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Analytics | 5/10 | 6/10 |
| Cost | 4/10 | 7/10 |
| Ease of Use | 6/10 | 7/10 |
| Support | 4/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $29/user/mo Plus | $29/mo Email Outreach Basic |
| Estimated cost for 10 users | $290/mo Plus | $89/mo Email Outreach Plus |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
Insightly vs SmartReach.io cost by team size
SmartReach.io costs less at every team size we checked.
| Team size | Insightly | SmartReach.io |
|---|---|---|
| 1 user | $58/moPlus | $29/moEmail Outreach Basic |
| 5 users | $145/moPlus | $89/moEmail Outreach Plus |
| 10 users | $290/moPlus | $89/moEmail Outreach Plus |
| 25 users | $725/moPlus | $89/moEmail Outreach Plus |
| 50 users | $1,450/moPlus | $89/moEmail Outreach Plus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Insightly
- Higher Customization score (7/10 vs 6/10)
- Higher Integration score (7/10 vs 6/10)
Why choose SmartReach.io
- Lower estimated cost for 10 users: $89/mo vs $290/mo
- Higher Support score (8/10 vs 4/10)
- Higher Cost score (7/10 vs 4/10)
- Better fit for sales teams (9/10 vs 6/10)
- Better fit for startups (7/10 vs 4/10)
Pros & Cons
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
SmartReach.io
Pros
- Unlimited sending inboxes and unlimited users from the Plus plan up, with no per-seat or per-inbox fees.
- Deliverability tools are built in: warmup, inbox rotation, free verification and blacklist auto-pause.
- One sequence can mix email, LinkedIn, calls and WhatsApp steps.
- Agency client dashboards and a global blocklist suit lead generation agencies.
- G2 and Capterra reviewers often praise how responsive support is.
Cons
- It is not a full CRM. It has no deal pipelines or ticketing and depends on syncing with an external CRM.
- CRM integrations and LinkedIn automation cost $29 a month each as add-ons.
- Some reviewers report integration errors and higher bounce rates.
- The Basic plans allow only one user and offer no integrations.
- Some reviewers find it pricey.
Not sold on either?
Frequently Asked Questions
SmartReach.io scores higher on our CRM criteria: 6.6/10 against 5.8/10 for Insightly. The largest gap is in Support: 4/10 for Insightly and 8/10 for SmartReach.io.
SmartReach.io costs less for 10 users: about $89/mo on its Email Outreach Plus plan, against about $290/mo on its Plus plan for Insightly, billed monthly.
No, neither Insightly nor SmartReach.io lists a free plan.
SmartReach.io is the better fit for sales teams: we rate it 9/10 for them, against 6/10 for Insightly.
