Insightly vs MailerLite Comparison
Compare Insightly vs MailerLite features, pricing, and more.
Last updated: November 2026
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 7.1/10 |
| Analytics | 5/10 | 6/10 |
| Cost | 4/10 | 8/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 6/10 | 9/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 5/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 4/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $29/user/mo Plus | $12/mo Comfort |
| Estimated cost for 10 users | $290/mo Plus | $25/mo Power |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Insightly vs MailerLite cost by team size
MailerLite costs less at every team size we checked.
| Team size | Insightly | MailerLite |
|---|---|---|
| 1 user | $58/moPlus | FreeFree |
| 5 users | $145/moPlus | $25/moPower |
| 10 users | $290/moPlus | $25/moPower |
| 25 users | $725/moPlus | $25/moPower |
| 50 users | $1,450/moPlus | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Insightly
- Higher Security score (7/10 vs 6/10)
Why choose MailerLite
- Has a free plan (Insightly does not)
- Lower estimated cost for 10 users: $25/mo vs $290/mo
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (9/10 vs 6/10)
- Better fit for startups (8/10 vs 4/10)
Pros & Cons
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 5.8/10 for Insightly. The largest gap is in Cost: 4/10 for Insightly and 8/10 for MailerLite.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $290/mo on its Plus plan for Insightly, billed monthly.
MailerLite has a free plan; Insightly does not list one.
MailerLite is the better fit for e-commerce: we rate it 7/10 for them, against 3/10 for Insightly.
