Insightly vs Mailshake: Complete Comparison (2026)
An in-depth comparison of Insightly and Mailshake to help you choose the right tool for your business.
Last updated: November 2026
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
Mailshake
6.5/10
Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 6.5/10 |
| Customization | 7/10 | 5/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 5/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Analytics | 5/10 | 6/10 |
| Cost | 4/10 | 7/10 |
| Ease of Use | 6/10 | 8/10 |
| Support | 4/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $29/user/mo Plus | $29/user/mo Starter |
| Estimated cost for 10 users | $290/mo Plus | $290/mo Starter |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
Insightly vs Mailshake cost by team size
Mailshake costs less at 1 user; Insightly and Mailshake cost the same from 5 users.
| Team size | Insightly | Mailshake |
|---|---|---|
| 1 user | $58/moPlus | $29/moStarter |
| 5 users | $145/moPlus | $145/moStarter |
| 10 users | $290/moPlus | $290/moStarter |
| 25 users | $725/moPlus | $725/moStarter |
| 50 users | $1,450/moPlus | $1,450/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Insightly
- Higher Customization score (7/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for customer support teams (5/10 vs 1/10)
- Better fit for mid-market (6/10 vs 4/10)
Why choose Mailshake
- Higher Support score (8/10 vs 4/10)
- Higher Cost score (7/10 vs 4/10)
- Better fit for startups (7/10 vs 4/10)
- Better fit for sales teams (8/10 vs 6/10)
Pros & Cons
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
Mailshake
Pros
- Every plan includes unlimited email warmup, verification and contact uploads.
- One reviewer reported going from signup to a first campaign in under an hour.
- Support is rated highly: Capterra users give 4.5 for customer service, and a Prospeo summary cites a G2 average of 4.7.
- The Sales Engagement tier includes a dialer with unlimited free North American minutes.
- The integrations page lists many native CRM connections, including Salesforce, HubSpot, Pipedrive, Zoho, Copper and Freshsales.
Cons
- There is no free trial, and reviewers describe a strict refund policy.
- Invoices and cancellation confirmations are not emailed automatically.
- Reviewers say connected mailboxes can disconnect and stall sequences.
- LinkedIn steps are capped (Prospeo reports 10 messages per day), and Data Finder accuracy is described as weak.
- Per-user pricing becomes costly for teams larger than about five reps.
Not sold on either?
Frequently Asked Questions
Mailshake scores higher on our CRM criteria: 6.5/10 against 5.8/10 for Insightly. The largest gap is in Support: 4/10 for Insightly and 8/10 for Mailshake.
Insightly and Mailshake cost the same for 10 users: about $290/mo, billed monthly.
No, neither Insightly nor Mailshake lists a free plan.
Insightly is the better fit for customer support teams: we rate it 5/10 for them, against 1/10 for Mailshake.
