Insightly vs lemlist: Complete Comparison (2026)
An in-depth comparison of Insightly and lemlist to help you choose the right tool for your business.
Last updated: November 2026
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 6.5/10 |
| Customization | 7/10 | 8/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 5/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Analytics | 5/10 | 4/10 |
| Cost | 4/10 | 5/10 |
| Ease of Use | 6/10 | 7/10 |
| Support | 4/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $29/user/mo Plus | $69/mo Email |
| Estimated cost for 10 users | $290/mo Plus | $69/mo Email |
| Features | ||
| Mobile Access | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Marketing Automation | Not listed | |
| Opportunity Management | Not listed | |
Insightly vs lemlist cost by team size
Insightly costs less at 1 user; lemlist costs less from 5 users.
| Team size | Insightly | lemlist |
|---|---|---|
| 1 user | $58/moPlus | $69/moEmail |
| 5 users | $145/moPlus | $69/moEmail |
| 10 users | $290/moPlus | $69/moEmail |
| 25 users | $725/moPlus | $69/moEmail |
| 50 users | $1,450/moPlus | $69/moEmail |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Insightly
- Higher Security score (7/10 vs 5/10)
- Higher Analytics score (5/10 vs 4/10)
- Better fit for consultancies (8/10 vs 5/10)
- Includes Mobile Access, which lemlist lacks
Why choose lemlist
- Lower estimated cost for 10 users: $69/mo vs $290/mo
- Higher Support score (7/10 vs 4/10)
- Higher Customization score (8/10 vs 7/10)
- Better fit for startups (8/10 vs 4/10)
- Better fit for sales teams (9/10 vs 6/10)
Pros & Cons
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Not sold on either?
Frequently Asked Questions
Lemlist scores higher on our CRM criteria: 6.5/10 against 5.8/10 for Insightly. The largest gap is in Support: 4/10 for Insightly and 7/10 for lemlist.
Lemlist costs less for 10 users: about $69/mo on its Email plan, against about $290/mo on its Plus plan for Insightly, billed monthly.
No, neither Insightly nor lemlist lists a free plan.
Lemlist is the better fit for startups: we rate it 8/10 for them, against 4/10 for Insightly.
Insightly has Mobile Access, which lemlist lacks.
