Insightly vs LeadSquared Comparison
Compare Insightly vs LeadSquared features, pricing, and more.
Last updated: November 2026
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
LeadSquared
6.5/10
LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 6.5/10 |
| Customization | 7/10 | 7/10 |
| Analytics | 5/10 | 6/10 |
| Integration | 7/10 | 7/10 |
| Support | 4/10 | 6/10 |
| Ease of Use | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Cost | 4/10 | 5/10 |
| Scalability | 5/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $29/user/mo Plus | $40/user/mo Sales Pro |
| Estimated cost for 10 users | $290/mo Plus | $400/mo Sales Pro |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Marketing Automation | Not listed | |
Insightly vs LeadSquared cost by team size
Insightly costs less from 5 users.
| Team size | Insightly | LeadSquared |
|---|---|---|
| 1 user | $58/moPlus | Contact for pricing |
| 5 users | $145/moPlus | $200/moSales Pro |
| 10 users | $290/moPlus | $400/moSales Pro |
| 25 users | $725/moPlus | $1,000/moSales Pro |
| 50 users | $1,450/moPlus | $2,000/moSales Pro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Insightly
- Lower estimated cost for 10 users: $290/mo vs $400/mo
- Better fit for small business (7/10 vs 5/10)
Why choose LeadSquared
- Higher Support score (6/10 vs 4/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for enterprise (7/10 vs 3/10)
- Better fit for sales teams (9/10 vs 6/10)
Pros & Cons
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
LeadSquared
Pros
- The mobile CRM supports field sales with check-in and check-out tracking, and on Sales Super it adds offline mode, geo-fencing and territory tools.
- All plans include unlimited contacts, which suits organisations handling large inbound lead volumes.
- Reviewers praise the automation rules and triggers for routing and prioritising leads.
- All Sales plans list ISO 27001 and SOC 2 Type 2 compliance.
- Separate Sales and Marketing products let buyers pay only for the side they need.
Cons
- The page shows no monthly billing option and no self-serve checkout, so every purchase goes through sales.
- Reviewers report that telephony integrations are buggy and that performance slows during high call volume.
- Custom reporting is capped at 2 to 5 build-your-own reports per user on Sales plans, and reviewers call custom reports difficult to build.
- Several reviewers find it expensive and complex for small teams.
- Support quality is described as inconsistent in some reviews.
Not sold on either?
Frequently Asked Questions
LeadSquared scores higher on our CRM criteria: 6.5/10 against 5.8/10 for Insightly. The largest gap is in Scalability: 5/10 for Insightly and 7/10 for LeadSquared.
Insightly costs less for 10 users: about $290/mo on its Plus plan, against about $400/mo on its Sales Pro plan for LeadSquared, billed monthly.
No, neither Insightly nor LeadSquared lists a free plan.
LeadSquared is the better fit for enterprise: we rate it 7/10 for them, against 3/10 for Insightly.
