ActiveCampaign vs LeadSquared Comparison
Compare ActiveCampaign vs LeadSquared features, pricing, and more.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
LeadSquared
6.5/10
LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.5/10 |
| Customization | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 8/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Ease of Use | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Cost | 5/10 | 5/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $40/user/mo Sales Pro |
| Estimated cost for 10 users | Contact for pricing | $400/mo Sales Pro |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
ActiveCampaign vs LeadSquared cost by team size
| Team size | ActiveCampaign | LeadSquared |
|---|---|---|
| 1 user | Contact for pricing | Contact for pricing |
| 5 users | Contact for pricing | $200/moSales Pro |
| 10 users | Contact for pricing | $400/moSales Pro |
| 25 users | Contact for pricing | $1,000/moSales Pro |
| 50 users | Contact for pricing | $2,000/moSales Pro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Integration score (8/10 vs 7/10)
- Better fit for freelancers (6/10 vs 1/10)
- Better fit for small business (8/10 vs 5/10)
Why choose LeadSquared
- Higher Ease of Use score (7/10 vs 6/10)
- Better fit for sales teams (9/10 vs 5/10)
- Better fit for enterprise (7/10 vs 5/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
LeadSquared
Pros
- The mobile CRM supports field sales with check-in and check-out tracking, and on Sales Super it adds offline mode, geo-fencing and territory tools.
- All plans include unlimited contacts, which suits organisations handling large inbound lead volumes.
- Reviewers praise the automation rules and triggers for routing and prioritising leads.
- All Sales plans list ISO 27001 and SOC 2 Type 2 compliance.
- Separate Sales and Marketing products let buyers pay only for the side they need.
Cons
- The page shows no monthly billing option and no self-serve checkout, so every purchase goes through sales.
- Reviewers report that telephony integrations are buggy and that performance slows during high call volume.
- Custom reporting is capped at 2 to 5 build-your-own reports per user on Sales plans, and reviewers call custom reports difficult to build.
- Several reviewers find it expensive and complex for small teams.
- Support quality is described as inconsistent in some reviews.
Not sold on either?
Frequently Asked Questions
ActiveCampaign and LeadSquared both score 6.5/10 on our CRM criteria. The largest gap is in Ease of Use: 6/10 for ActiveCampaign and 7/10 for LeadSquared.
No, neither ActiveCampaign nor LeadSquared lists a free plan.
ActiveCampaign is the better fit for freelancers: we rate it 6/10 for them, against 1/10 for LeadSquared.
